Spaced Hyperlinks

TO LEARN IS TO GROW

Learning Center

We do our research and publish our results. Should probably call this the Growing Center.

blog image

How Important is Website Security in Property Management?

April 30, 16793 min read

As increasing numbers of people do business and conduct financial transactions over the internet.

At least 26% of small businesses are often targeted by a large number of hackers and cybercriminals, who often disguise themselves as legitimate users to commit fraud or gather personal information.

Here’s why website security at all levels is crucial for property managers.

Common security risks in property management

Property management accounts are an essential part of the real estate business. However, there are a number of online security risks that you need to consider when running your business. The following list explores several common security risks:

Phishing scams: These are emails that appear to be from a legitimate source but actually contain malware or links to malicious websites.

Malware: A type of software designed to damage or disable computers, networks, and programs by covertly installing itself on them without users’ knowledge.

Password attack: It’s an attempt to discover someone’s password through a computer. These attacks typically involve guessing, brute force, or social engineering.

Hacking: The unauthorized access to data in a computer system, often by means of malicious programming such as viruses.

Consequences of security breaches in property management

A security breach occurs when someone gains access to your account without permission.

If this happens, they may be able to view or modify your content and use it in ways that you did not intend.

For example, they may be able to change the name on a lease agreement or send messages from your account pretending to be you. This means that if a client uses one of these services and has their personal information stolen by hackers, the hacker could potentially gain access to their personal information and use it for nefarious purposes (such as identity theft).

Lost data can be extremely costly for a company in terms of both money and time. In 2020, the damage cost due to a data breach in the US is estimated at $8.64 million. Plus, it will take time to recover, and all of the information may not be recoverable.

When you think about it, the importance of security for business websites should not be overlooked. It can impact customers’ trust in your brand, which is something that can have a huge impact on your bottom line.

Suppose a property management company has suffered a security breach and confidential information has been leaked online. In that case, this may mean that tenants will be less likely to want to do business with that company again because they do not feel safe sharing information with them.

Best practices for ensuring website security in property management

Passwords are the first line of defense in keeping your website secure. Using easy-to-guess, one-word passwords like “password” or “admin” will make it easy for hackers to access your site.

Instead, use a password that is at least eight characters long and includes:
upper and lowercase letters
numbers
symbols

Keeping software updated is another important way to keep your property management site secure. If a hacker has found a vulnerability in the software that powers your website, there will be an update available to fix it. And if you haven’t updated lately, that means you may be vulnerable!

Make sure all employees are aware of the importance of staying up-to-date with web security practices, including updating CRM software and choosing strong passwords. This can help mitigate any potential problems caused by human error or ignorance when it comes to maintaining website security.

Conclusion

It’s critical that you follow the best practices for protecting your customers and businesses from malicious activity. Security breaches, whether through malicious attacks or simple human error, are not widely publicized. But that doesn’t mean your business is immune.

Our experts are ready to help you make sure that your web servers are properly configured and optimized for the best possible performance. Contact us today at (916) 303-4080 for more information.

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog
blog image

How Important is Website Security in Property Management?

April 30, 16793 min read

As increasing numbers of people do business and conduct financial transactions over the internet.

At least 26% of small businesses are often targeted by a large number of hackers and cybercriminals, who often disguise themselves as legitimate users to commit fraud or gather personal information.

Here’s why website security at all levels is crucial for property managers.

Common security risks in property management

Property management accounts are an essential part of the real estate business. However, there are a number of online security risks that you need to consider when running your business. The following list explores several common security risks:

Phishing scams: These are emails that appear to be from a legitimate source but actually contain malware or links to malicious websites.

Malware: A type of software designed to damage or disable computers, networks, and programs by covertly installing itself on them without users’ knowledge.

Password attack: It’s an attempt to discover someone’s password through a computer. These attacks typically involve guessing, brute force, or social engineering.

Hacking: The unauthorized access to data in a computer system, often by means of malicious programming such as viruses.

Consequences of security breaches in property management

A security breach occurs when someone gains access to your account without permission.

If this happens, they may be able to view or modify your content and use it in ways that you did not intend.

For example, they may be able to change the name on a lease agreement or send messages from your account pretending to be you. This means that if a client uses one of these services and has their personal information stolen by hackers, the hacker could potentially gain access to their personal information and use it for nefarious purposes (such as identity theft).

Lost data can be extremely costly for a company in terms of both money and time. In 2020, the damage cost due to a data breach in the US is estimated at $8.64 million. Plus, it will take time to recover, and all of the information may not be recoverable.

When you think about it, the importance of security for business websites should not be overlooked. It can impact customers’ trust in your brand, which is something that can have a huge impact on your bottom line.

Suppose a property management company has suffered a security breach and confidential information has been leaked online. In that case, this may mean that tenants will be less likely to want to do business with that company again because they do not feel safe sharing information with them.

Best practices for ensuring website security in property management

Passwords are the first line of defense in keeping your website secure. Using easy-to-guess, one-word passwords like “password” or “admin” will make it easy for hackers to access your site.

Instead, use a password that is at least eight characters long and includes:
upper and lowercase letters
numbers
symbols

Keeping software updated is another important way to keep your property management site secure. If a hacker has found a vulnerability in the software that powers your website, there will be an update available to fix it. And if you haven’t updated lately, that means you may be vulnerable!

Make sure all employees are aware of the importance of staying up-to-date with web security practices, including updating CRM software and choosing strong passwords. This can help mitigate any potential problems caused by human error or ignorance when it comes to maintaining website security.

Conclusion

It’s critical that you follow the best practices for protecting your customers and businesses from malicious activity. Security breaches, whether through malicious attacks or simple human error, are not widely publicized. But that doesn’t mean your business is immune.

Our experts are ready to help you make sure that your web servers are properly configured and optimized for the best possible performance. Contact us today at (916) 303-4080 for more information.

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

(916) 303-4080

9AM - 5PM (PST) M-F

RESOURCE GUIDES

INDUSTRIES

RESOURCE GUIDES

RESOURCES

Search Engine Marketing

Social Media Marketing

Content Marketing

Marketing Automation

Logo & Branding

Website Design & Development

Hosting

Security

INDUSTRIES

RESOURCES

LOJO

© Copyright LOJO Marketing 2024