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How to hire an Inbound Marketing Agency

How to hire an Inbound Marketing Agency

January 19, 20173 min read

How to hire an inbound marketing agency: What to look for when your business makes the switch to Inbound Marketing

So you have decided to take your business marketing approach to the next level with inbound marketing, now what? After researching the basics behind what inbound marketing is all about and getting a taste for a customer-centric approach that probably seems different than what you’re used to, you might feel the need to have an experienced inbound marketer guide your business through the process of switching to the inbound marketing style.

But how can your business go about hiring an Inbound Marketing Agency if you’re completely new to this approach in the first place? What if you don’t have much experience with posting content on social media, or anywhere else for that matter, and are limited in terms of time and staff? Before finding and hiring the Inbound Marketing Agency that is best for your business, a good place to start is with identifying the things your business wants to accomplish with inbound marketing.

First, identify what your goals and needs are:

Need help building a website from scratch, strengthening your SEO skills, or addressing another specific marketing concern? It’s important to find an agency that fits your goals and meets all your needs before you commit to them, and you are most likely to be successful at hiring the right inbound marketing agency if you know exactly what your business needs! Take time to gather with your teams and gather their input in terms of how they think inbound marketing can benefit your business and customers.

Next, research your options by comparing the services provided by each agency:

One of the reasons why inbound marketing is ideal for businesses like yours is that everything is digital and can be accessed online at all hours of the day, giving you complete control over how you communicate with your customers. Each Inbound Marketing Agency is different however when it comes to the unique services they provide, and also in terms of which agencies are best at which services, which is why it’s vital to be as accurate and specific as possible when you are identifying which services you will benefit the most from as a business.

Try to choose an Inbound Marketing Company who operate a website you like using:

Once you have narrowed down your choices, it’s time to look at the websites of the agencies you are considering to get an idea of how they approach content marketing and website design, and ask yourself, “from the perspective of the consumer, is this website interesting and easy to use?” Being able to answer a resounding yes to this question is a strong indication that an Inbound Marketing agency knows what they are doing!

Hire an agency that make it easy and stress free to communicate with them: When you first begin the process of inbound marketing, you will be in constant contact with a representative from your agency because everything is still new to you and your team. This is why it’s essential to hire an inbound marketer who will make it clear just how important your call or email is to them by making their contact information accessible, and responding quickly to any inquires you send.

And finally, hire an inbound marketing agency that works with a proven methodology that is aligned with the values of your brand and business: There are plenty of proven content and inbound marketing methodologies out there; the key is finding the one that is right for what your business does and who you are as a brand. Is the agency experienced with delivering leads across a variety of different platforms for a multitude of industries? Are they willing to craft a plan and strategy for your business individually? Is their work and approach to inbound marketing creative, flexible, and comprehensive?

When choosing an Inbound Marketing Agency for your business, remember that it’s not just about delivering an attractive website, but instead creating a whole new philosophy on marketing and connecting with your customers!

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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How to hire an Inbound Marketing Agency

How to hire an Inbound Marketing Agency

January 19, 20173 min read

How to hire an inbound marketing agency: What to look for when your business makes the switch to Inbound Marketing

So you have decided to take your business marketing approach to the next level with inbound marketing, now what? After researching the basics behind what inbound marketing is all about and getting a taste for a customer-centric approach that probably seems different than what you’re used to, you might feel the need to have an experienced inbound marketer guide your business through the process of switching to the inbound marketing style.

But how can your business go about hiring an Inbound Marketing Agency if you’re completely new to this approach in the first place? What if you don’t have much experience with posting content on social media, or anywhere else for that matter, and are limited in terms of time and staff? Before finding and hiring the Inbound Marketing Agency that is best for your business, a good place to start is with identifying the things your business wants to accomplish with inbound marketing.

First, identify what your goals and needs are:

Need help building a website from scratch, strengthening your SEO skills, or addressing another specific marketing concern? It’s important to find an agency that fits your goals and meets all your needs before you commit to them, and you are most likely to be successful at hiring the right inbound marketing agency if you know exactly what your business needs! Take time to gather with your teams and gather their input in terms of how they think inbound marketing can benefit your business and customers.

Next, research your options by comparing the services provided by each agency:

One of the reasons why inbound marketing is ideal for businesses like yours is that everything is digital and can be accessed online at all hours of the day, giving you complete control over how you communicate with your customers. Each Inbound Marketing Agency is different however when it comes to the unique services they provide, and also in terms of which agencies are best at which services, which is why it’s vital to be as accurate and specific as possible when you are identifying which services you will benefit the most from as a business.

Try to choose an Inbound Marketing Company who operate a website you like using:

Once you have narrowed down your choices, it’s time to look at the websites of the agencies you are considering to get an idea of how they approach content marketing and website design, and ask yourself, “from the perspective of the consumer, is this website interesting and easy to use?” Being able to answer a resounding yes to this question is a strong indication that an Inbound Marketing agency knows what they are doing!

Hire an agency that make it easy and stress free to communicate with them: When you first begin the process of inbound marketing, you will be in constant contact with a representative from your agency because everything is still new to you and your team. This is why it’s essential to hire an inbound marketer who will make it clear just how important your call or email is to them by making their contact information accessible, and responding quickly to any inquires you send.

And finally, hire an inbound marketing agency that works with a proven methodology that is aligned with the values of your brand and business: There are plenty of proven content and inbound marketing methodologies out there; the key is finding the one that is right for what your business does and who you are as a brand. Is the agency experienced with delivering leads across a variety of different platforms for a multitude of industries? Are they willing to craft a plan and strategy for your business individually? Is their work and approach to inbound marketing creative, flexible, and comprehensive?

When choosing an Inbound Marketing Agency for your business, remember that it’s not just about delivering an attractive website, but instead creating a whole new philosophy on marketing and connecting with your customers!

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

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