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How to Use Google Autocomplete for Content Creation and Keywords

July 21, 20214 min read

We explain how Google Autocomplete works and how you can use it for content creation, SEO, and keyword search.

Have you seen the meme stating that Google is obviously a girl because it won’t let you finish your sentence without suggesting other ideas? But, of course, this banter doesn’t give justice to the AI algorithm behind Google Autocomplete. 

And besides, if Google were a real person, it would be someone who knows everything about us, our favorite restaurants and shops, our guilty pleasure, and other things we might want to keep a secret. And perhaps it would also have a “matter-of-fact” voice somewhat similar to Siri’s.

How Does Google Autocomplete Work

When you type into the search engine box, its AI algorithm “predicts” possible search queries and shows a dropdown list of related words and phrases. 

In a 2018 blog post published by Danny Sullivan, public liaison for Google Search, he said that these predictions are largely based on the trends, popularity, and freshness related to the terms users are typing. 

Also, the users’ search history and location have some influence on Google’s predictions.

Meanwhile, the search engine giant first launched Autocomplete in 2004, but it took another four years before making it a default mode on Google.com, mobile apps, maps, and browsers. 

The company has made this permanent change after conducting their own studies showing that it can reduce typing by about 25% and save around 200 years of typing time per day. 

When used on desktop, Google often shows up to 10 predictions, while on a mobile device, it only shows five because of the smaller screen size.

Before You Use Google Autocomplete for Content Creation

Before you can use predictions for content creation, keyword search, and search engine optimization (SEO), you need to do the following steps: 

  1. Use incognito mode so your search history will not affect the predictions. 

  2. If your location is different from your target audience’s, use a VPN to make sure that the predictions are relevant to them. 

  3. Make sure that your language setting is the same as your target audience’s language. (Note: English, Spanish, and other widely-spoken languages come in different variations, so it is important to specify the location/country.)

How to Use Autocomplete for Content and Keyword Search

Type into the Google search box a keyword that is relevant to your business and target audience. This technique provides several benefits for content creators and digital marketers such as:

  • It gives valuable long-tail keywords.

  • It shows the most popular search queries based on people’s online activities.

  • It can be a source of new content ideas.

You may want to use SEO tools like Google Search Console, SEMRush, and Ahrefs to determine which keywords (or long-tail keywords) may provide you the highest quality traffic to your website.

How to use google autocomplete by LOJO Marketing

Simple Hacks for Better Predictions

LOJO Marketing’s SEO experts recommend two simple hacks to help Google make better predictions, which you may use as keywords and content materials.

Use both the singular and plural form of the same keyword

Google’s John Mueller has explained that while they recognize that “singular and plural are often synonyms,” the algorithm recognizes that there might be “a different user intent.”

To demonstrate the difference between a plural and a singular form of the same search query, we typed “restaurants near sac” and “restaurant near sac” and received different predictions that are shown below. 

How to use Google autocomplete by LOJO MarketingHow to use Google autocomplete by LOJO Marketing

Use the alphabet

Type in your keywords and go through the alphabet to see what predictions Google may come up with. For instance, a real estate company selling mobile homes may want to type “mobile home a,” “mobile home b,” mobile home c,” and so on.

Going through the alphabet is also a great way to come up with fresh content ideas.

Word of Advice About How to Use Google Autocomplete for Content Ideas and Keywords

Google Autocomplete can help you understand the “language” your target market speaks, or to be more exact, their search queries. This allows you to create content that resonates with them, answers their questions or pain points, and provides them real value.

The predictions can also help you create a detailed FAQs page for your website since people nowadays have become accustomed to asking the “all-knowing” being we call Google.

blog author image

Nemi Despuez

Hi, I’m Nemi. I’m passionate about language learning, subsistence farming, a minimalist lifestyle, and gory Japanese anime.

Back to Blog
blog image

How to Use Google Autocomplete for Content Creation and Keywords

July 21, 20214 min read

We explain how Google Autocomplete works and how you can use it for content creation, SEO, and keyword search.

Have you seen the meme stating that Google is obviously a girl because it won’t let you finish your sentence without suggesting other ideas? But, of course, this banter doesn’t give justice to the AI algorithm behind Google Autocomplete. 

And besides, if Google were a real person, it would be someone who knows everything about us, our favorite restaurants and shops, our guilty pleasure, and other things we might want to keep a secret. And perhaps it would also have a “matter-of-fact” voice somewhat similar to Siri’s.

How Does Google Autocomplete Work

When you type into the search engine box, its AI algorithm “predicts” possible search queries and shows a dropdown list of related words and phrases. 

In a 2018 blog post published by Danny Sullivan, public liaison for Google Search, he said that these predictions are largely based on the trends, popularity, and freshness related to the terms users are typing. 

Also, the users’ search history and location have some influence on Google’s predictions.

Meanwhile, the search engine giant first launched Autocomplete in 2004, but it took another four years before making it a default mode on Google.com, mobile apps, maps, and browsers. 

The company has made this permanent change after conducting their own studies showing that it can reduce typing by about 25% and save around 200 years of typing time per day. 

When used on desktop, Google often shows up to 10 predictions, while on a mobile device, it only shows five because of the smaller screen size.

Before You Use Google Autocomplete for Content Creation

Before you can use predictions for content creation, keyword search, and search engine optimization (SEO), you need to do the following steps: 

  1. Use incognito mode so your search history will not affect the predictions. 

  2. If your location is different from your target audience’s, use a VPN to make sure that the predictions are relevant to them. 

  3. Make sure that your language setting is the same as your target audience’s language. (Note: English, Spanish, and other widely-spoken languages come in different variations, so it is important to specify the location/country.)

How to Use Autocomplete for Content and Keyword Search

Type into the Google search box a keyword that is relevant to your business and target audience. This technique provides several benefits for content creators and digital marketers such as:

  • It gives valuable long-tail keywords.

  • It shows the most popular search queries based on people’s online activities.

  • It can be a source of new content ideas.

You may want to use SEO tools like Google Search Console, SEMRush, and Ahrefs to determine which keywords (or long-tail keywords) may provide you the highest quality traffic to your website.

How to use google autocomplete by LOJO Marketing

Simple Hacks for Better Predictions

LOJO Marketing’s SEO experts recommend two simple hacks to help Google make better predictions, which you may use as keywords and content materials.

Use both the singular and plural form of the same keyword

Google’s John Mueller has explained that while they recognize that “singular and plural are often synonyms,” the algorithm recognizes that there might be “a different user intent.”

To demonstrate the difference between a plural and a singular form of the same search query, we typed “restaurants near sac” and “restaurant near sac” and received different predictions that are shown below. 

How to use Google autocomplete by LOJO MarketingHow to use Google autocomplete by LOJO Marketing

Use the alphabet

Type in your keywords and go through the alphabet to see what predictions Google may come up with. For instance, a real estate company selling mobile homes may want to type “mobile home a,” “mobile home b,” mobile home c,” and so on.

Going through the alphabet is also a great way to come up with fresh content ideas.

Word of Advice About How to Use Google Autocomplete for Content Ideas and Keywords

Google Autocomplete can help you understand the “language” your target market speaks, or to be more exact, their search queries. This allows you to create content that resonates with them, answers their questions or pain points, and provides them real value.

The predictions can also help you create a detailed FAQs page for your website since people nowadays have become accustomed to asking the “all-knowing” being we call Google.

blog author image

Nemi Despuez

Hi, I’m Nemi. I’m passionate about language learning, subsistence farming, a minimalist lifestyle, and gory Japanese anime.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

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