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Real Estate Websites: Stoke Homebuyer’s Interest with Lead Generation

May 28, 20215 min read

With the fierce competition in the real estate industry, lead generation strategies can help you stoke the interest of homebuyers and turn them into actual buyers.

With consumers constantly bombarded with information and white noise on the Internet, it is difficult, but not impossible, to stoke their interest. And for real estate brokers, it becomes even more challenging because of the fierce competition in the housing market. 

According to a recent report by the National Association of Realtors, its members have reached 1.46 million, a number that represents the tough competition you’re now facing.

Lead Generation: Stoking Your Target Market's Interest

Using lead generation as the focal point of your digital marketing strategy is the first step to make yourself stand out from the competition. In a nutshell, it is a combination of tactics to initiate consumer interest in a product or service and turn them into actual buyers. 

Meanwhile, a “lead” is a potential customer who has shared his contact details, which indicates his intent to do business with you. 

To demonstrate how lead generation works, imagine that there is a first-time homebuyer who is looking for financial options. Posting a blog that “answers” his questions is one surefire way to stoke his interest and “readiness” to do business with you.

Other Lead Generation Tactics

Blog posts are not the only thing you can do to coax someone to do business with you. Lead generation strategies also come in other forms such as ebooks, newsletters, infographics, video tutorials, or practically any content that appeals and provides “real” value to your target market.

Gated Content

Unlike blog posts, gated content is only accessible once your potential customers fill out a lead capture form, which generally asks for their email address. They give their contact details in exchange for guides, reports, ebooks, white papers, online tools, and worksheets. 

The most effective lead capture forms only “ask” 2-3 questions–email address, name, and phone number. If you go beyond this number, you run the risk of appearing too intrusive that puts off most online users. 

Depending on your marketing purpose, you may decide to collect other information such as the interest level, time frame to buy, and preferred home design. Again, proceed with caution when asking additional questions because they could create friction in the buyer’s journey.

Chatbot

Using chatbot is one way to automate your marketing effort in which you use software that simulates human [written] conversations. Contrary to popular belief, today’s programs give human-like replies thanks to their data-driven and interactive design. 

In addition, some chatbots are designed to simulate natural language and “learn” and “adapt” based on the customers’ profiles and past behavior. These “digital assistants” can also anticipate the needs of people and provide relevant recommendations.

Discounts

A recent survey suggested that discounts and coupons could persuade 80% of consumers to buy from a brand even though they were not familiar with it, and make a purchase even if they were not part of their original plan. 

In the real estate industry, discounts may be a great way to coax homebuyers to make a bigger down payment (20% or more).

Paid Social Media

Among dozens of social media platforms, Facebook is arguably the most powerful tool thanks to its use of big data, allowing marketers to target the most qualified leads based on their demographics and online activities–i.e., likes, groups, visits, searches, engagements, comments, etc. 

Instagram, which is a Facebook subsidiary, is another effective social media tool to generate leads. Just like its parent company, it also uses targeting options that allow marketers to reach out to their customers, both on a macro and micro level.

Top of Funnel Keywords

Top of funnel keywords are the searchers of customers early on the buyer’s journey, meaning they have not made up their minds. For example, if someone is beginning the hunt for a suburban home, the most relevant keywords and phrases might include the “benefits of suburban living,” “financing options for homebuyers,” and “save money for a house down payment.

Optimized Website

Design your real estate website in a way that your visitors can easily find your “lead magnet,” which is the free stuff, e.g., ebook, free consultation, and worksheet, that encourages them to share their contact details. 

A website focused on lead generation has these following features: 

  • It has a lead generation pop-up.

  • The lead magnet, also referred to as call to action or CTA, is visible on the primary homepage. 

  • The lead magnet is visible in the sidebar, which is a column placed on the left or right side of the webpage’s main content area. 

  • Every blog post and page should end with a relevant lead magnet. 

  • There is a “hello bar” visible at the top or bottom of the webpage.

Valuable Newsletter

As part of your top-of-mind awareness campaign, your newsletter must contain information that provides real value to its readers. So when the time comes that they are ready to buy a property, they will think of you as their go-to real estate broker. 

Newsletters often include special offers, new blog posts, recommended properties, upcoming events, and updates.

Real Estate Lead Generation

Event Webinars

Webinars provide you a unique opportunity: You can help homebuyers understand the benefits of buying properties from you. Also, through real-time discussions, these platforms can allow you to build personal relationships with your leads. 

You can offer both live and recorded webinars to generate and nurture leads.

Final Words About Real Estate Websites: Stoke Homebuyer’s Interest with Lead Generation

Brand positioning is the process of creating a space for your brand in the minds of your target audience and existing customers, allowing your business to differentiate itself from the competition.

Also, it defines how people perceive your brand against other companies that also offer the same product or service. Consequently, it can justify your pricing based on the customer’s perceived value of your product. 

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog
blog image

Real Estate Websites: Stoke Homebuyer’s Interest with Lead Generation

May 28, 20215 min read

With the fierce competition in the real estate industry, lead generation strategies can help you stoke the interest of homebuyers and turn them into actual buyers.

With consumers constantly bombarded with information and white noise on the Internet, it is difficult, but not impossible, to stoke their interest. And for real estate brokers, it becomes even more challenging because of the fierce competition in the housing market. 

According to a recent report by the National Association of Realtors, its members have reached 1.46 million, a number that represents the tough competition you’re now facing.

Lead Generation: Stoking Your Target Market's Interest

Using lead generation as the focal point of your digital marketing strategy is the first step to make yourself stand out from the competition. In a nutshell, it is a combination of tactics to initiate consumer interest in a product or service and turn them into actual buyers. 

Meanwhile, a “lead” is a potential customer who has shared his contact details, which indicates his intent to do business with you. 

To demonstrate how lead generation works, imagine that there is a first-time homebuyer who is looking for financial options. Posting a blog that “answers” his questions is one surefire way to stoke his interest and “readiness” to do business with you.

Other Lead Generation Tactics

Blog posts are not the only thing you can do to coax someone to do business with you. Lead generation strategies also come in other forms such as ebooks, newsletters, infographics, video tutorials, or practically any content that appeals and provides “real” value to your target market.

Gated Content

Unlike blog posts, gated content is only accessible once your potential customers fill out a lead capture form, which generally asks for their email address. They give their contact details in exchange for guides, reports, ebooks, white papers, online tools, and worksheets. 

The most effective lead capture forms only “ask” 2-3 questions–email address, name, and phone number. If you go beyond this number, you run the risk of appearing too intrusive that puts off most online users. 

Depending on your marketing purpose, you may decide to collect other information such as the interest level, time frame to buy, and preferred home design. Again, proceed with caution when asking additional questions because they could create friction in the buyer’s journey.

Chatbot

Using chatbot is one way to automate your marketing effort in which you use software that simulates human [written] conversations. Contrary to popular belief, today’s programs give human-like replies thanks to their data-driven and interactive design. 

In addition, some chatbots are designed to simulate natural language and “learn” and “adapt” based on the customers’ profiles and past behavior. These “digital assistants” can also anticipate the needs of people and provide relevant recommendations.

Discounts

A recent survey suggested that discounts and coupons could persuade 80% of consumers to buy from a brand even though they were not familiar with it, and make a purchase even if they were not part of their original plan. 

In the real estate industry, discounts may be a great way to coax homebuyers to make a bigger down payment (20% or more).

Paid Social Media

Among dozens of social media platforms, Facebook is arguably the most powerful tool thanks to its use of big data, allowing marketers to target the most qualified leads based on their demographics and online activities–i.e., likes, groups, visits, searches, engagements, comments, etc. 

Instagram, which is a Facebook subsidiary, is another effective social media tool to generate leads. Just like its parent company, it also uses targeting options that allow marketers to reach out to their customers, both on a macro and micro level.

Top of Funnel Keywords

Top of funnel keywords are the searchers of customers early on the buyer’s journey, meaning they have not made up their minds. For example, if someone is beginning the hunt for a suburban home, the most relevant keywords and phrases might include the “benefits of suburban living,” “financing options for homebuyers,” and “save money for a house down payment.

Optimized Website

Design your real estate website in a way that your visitors can easily find your “lead magnet,” which is the free stuff, e.g., ebook, free consultation, and worksheet, that encourages them to share their contact details. 

A website focused on lead generation has these following features: 

  • It has a lead generation pop-up.

  • The lead magnet, also referred to as call to action or CTA, is visible on the primary homepage. 

  • The lead magnet is visible in the sidebar, which is a column placed on the left or right side of the webpage’s main content area. 

  • Every blog post and page should end with a relevant lead magnet. 

  • There is a “hello bar” visible at the top or bottom of the webpage.

Valuable Newsletter

As part of your top-of-mind awareness campaign, your newsletter must contain information that provides real value to its readers. So when the time comes that they are ready to buy a property, they will think of you as their go-to real estate broker. 

Newsletters often include special offers, new blog posts, recommended properties, upcoming events, and updates.

Real Estate Lead Generation

Event Webinars

Webinars provide you a unique opportunity: You can help homebuyers understand the benefits of buying properties from you. Also, through real-time discussions, these platforms can allow you to build personal relationships with your leads. 

You can offer both live and recorded webinars to generate and nurture leads.

Final Words About Real Estate Websites: Stoke Homebuyer’s Interest with Lead Generation

Brand positioning is the process of creating a space for your brand in the minds of your target audience and existing customers, allowing your business to differentiate itself from the competition.

Also, it defines how people perceive your brand against other companies that also offer the same product or service. Consequently, it can justify your pricing based on the customer’s perceived value of your product. 

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

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