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Rebranding An Insurance Company With LOJO Marketing
Trends constantly change, making it hard for businesses to maintain a brand image for an extended period of time. It’s even harder to maintain brand recognition when there’s a global pandemic going on and your business isn’t exactly among those in demand.
While some companies prefer keeping their branding image intact until they finally achieve their desired goals, other businesses go through rebranding for a fresh start. Rebranding can be challenging, but it has a lot of benefits if done right.
MaxRPM is an example of a business that chose to undergo rebranding to improve their presence in the market, putting their downtime during the pandemic to good use. They were originally known as Traditional Insurance, but they wanted to rebrand as MaxRPM because they wanted to go for a particular market segment – people who are into adventure sports.
LOJO Marketing helped MaxRPM rebrand so that they can better reflect what they wanted to do and who their target audience was. LOJO built them a new website with a fresh and exciting new look designed to attract new customers, with a brand new logo and brand book to boot.
One of the most significant advantages of rebranding is to set your business apart from other companies in the industry. LOJO made sure this was the case when it developed MaxRPM’s website by giving it its own look, voice, and feel. It’s important to use digital marketing strategies to give off a unique vibe for your brand because it shows potential customers that you’re in a league of your own, establishing you as experts in what you do.
It’s hard to show your customers just what your company’s capabilities are if your brand doesn’t reflect it. Choosing a marketing partner that can help you rebrand successfully is crucial in making sure that your new image can reach new clients and stand out from your competitors. If you need rebranding assistance to showcase your expertise and expand your business’s influence, contact us at LOJO Marketing and we’ll be sure to help you and your business effectively evolve into the image you have in mind.
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Matthew Rogers, President
iProspect Check
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
Matthew Rogers, President
iProspect Check
The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."
Jon Crosby, Founder
Dazil
