Here is the top 10 list of LinkedIn marketing hacks that can help you connect with potential business partners and clients and ultimately grow your company.

LinkedIn is an excellent social media platform to build credibility, engage with your audience, and create a meaningful network. These are the other benefits of using this unique marketing tool: 

• Grow your email marketing list. 

• Connect with other businesses and target customers by posting engaging content and participating in discussions. 

• Build brand awareness and position yourself as a reputable online source. 

• Introduce or promote new products and services. 

• Find talent for your business. 

• Share interesting content to your audience. 

• Differentiate yourself from your competitors.

Grow Your Business with these Top 10 LinkedIn Marketing Hacks

LOJO Marketing interviewed several industry leaders and experts to find the best LinkedIn marketing hacks to grow your business amidst the new norm. This is what they had to say.

Connect with your target audience--i.e., other businesses and potential customers

LinkedIn’s targeting capabilities are unparalleled in the digital marketing space because it offers unique data not found in other social media platforms–e.g., company size, industry, job role, etc. For instance, if you’re offering office equipment rentals to small businesses, you can target organizations with less than 50 employees.

Encourage your community to post comments, ask questions, and join discussions

As an interactive platform, make sure that you encourage your community to share input, post comments, and engage in conversations instead of you “monopolizing” the discussion. 

Additionally, respond to questions in a way that you present yourself as a warm, open, and friendly industry leader.

Mix different formats but focus on video content

Blogging is just one of the many ways to create engaging content. You can also use infographics, cheatsheets, short [native] videos, and images to engage with your audience and educate them. 

Surveys show that most shared content on LinkedIn is videos, which should ideally be around 1-2 minutes. According to a recent HubSpot study, audience engagement dips after about a minute, although people are known to adjust their “patience” when watching tutorials and funny clips. 

Pro Tip: 
If applicable, use a call-to-action (CTA) at the beginning of your video. Additionally, make sure that it is tailored to mobile devices and is easy to click. 

Grow your email marketing list

LinkedIn allows you to send a message to a maximum of 50 people at a time. Take advantage of this free service by writing a personalized letter to say “thank you” to your connections and inviting them to be part of your email marketing list. Make sure that you mention what’s in it for them if they sign up for the email list. For example, perhaps you can promise them an invitation to webinars, informative blogs, and other engaging content.

Create a LinkedIn Group

Being a moderator of your own LinkedIn Group offers unique benefits: you can block competitors, position yourself as a reputable online source or industry leader, and share your content with the audience. 

These are the other benefits of having your own LinkedIn Group: 

• Generate leads 

• Free communication with your members

• Learn from your members’ feedback

• Expand your content reach

Pro Tip: 
After setting up your own LinkedIn Group, join groups where your audience hangs out. To find prospects, go to “Members” and filter the list of people by searching for job titles, industry, and/or other traits that can help you whittle down your list.

Once you identify your prospects, you can invite them to join your group by sending a personalized letter.

Join LinkedIn Groups

The platform allows users to join a maximum of 50 groups, which are a goldmine for knowledge–i.e., you can learn from other members’ input, access opportunities, and improve your products or services. 

Joining groups also allows you to message other members even though you are not connected.

Avoid blatant promotion

LinkedIn is an interactive platform and not a channel for blatant promotion and selling, which is generally frowned upon. Remember, today’s consumers don’t want to be sold to; they want to be educated, entertained and informed so they can make their own decision.

Build genuine connections with people; avoid “intrusive” networking

Connect with other businesses and potential customers and decide how to nurture these connections. By contrast, avoid “intrusive” networking in which your only goal is to grow the number of your followers/contacts without cultivating real human relationships.

Build a solid profile

Your summary section should speak directly to your audience, mentioning their pain points and how you can address them effectively. Additionally, include contact information at the end of the summary (even though it can be found elsewhere on your profile page) to make it easy for others to reach you.

Use LinkedIn Page Insights

LinkedIn Insights tells you who follows you and those who engage with your content. This analytics can also provide you with these opportunities: 

• Measure each post’s popularity using Content Suggestions, which can also tell you which content to feature next. 

• Add a tracking code to the links in your posts to learn about the demographics of traffic that goes to your company website through LinkedIn Page updates. 

• If you analyze who engages with certain content, you can update and optimize your most popular content.