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Top 10 SEO Tools for Business Owners

Marketing

September 16, 2021•5 min read

Here is our list of top 10 SEO tools for business. While many of them come in free versions, some are only available in paid packages.

In the simplest terms, search engine optimization or SEO is the process of improving the quantity and quality of website traffic, making it easy for consumers to see your brand when they search for products or services related to your business.

To help you identify weaknesses and improve your SEO campaigns, you need tools to provide you with data and alerts. This is where SEO tools come in handy.

With SEO tools, you can access these data:

Number of visitors to your website or webpage
Drop or increase in your website traffic
Number of links on your website
Relevant keywords to increase website traffic
HTML errors

Meanwhile, we came up with our top 10 SEO tools for business based on the criteria explained below:

User-friendly interface

If you’re new to SEO, starting with a tool with a shallow learning curve is advisable. Fortunately, most SEO tools offer a free trial period so the users can learn the ropes before committing.

SEO grade

The “right” SEO tool should provide you an overall SEO grade, so you’ll know where you stand in terms of searchability.

Mobile optimization

Thanks to the prevalent use of smartphones, mobile traffic accounted for around 61% of US website traffic, a trend that is expected to continue in the coming years, according to a 2020 study. For this reason, your SEO tools should help you create and maintain a mobile-friendly website.

By using SEO tools that allow for mobile optimization, you’ll know if your website is touchscreen ready, mobile compatible, and fast-loading.

Technical SEO crawler

Technical SEO allows Google and other search engines to find, crawl, and index your website. Keep in mind that while all SEO tools can detect the presence of sitemap and robots.txt files, choose one that crawls your pages in the same way Google does.

With the “right” SEO tool that acts the same way Google does, you can identify duplicate content, HTTP and HTTPS conflicts (unsecured sites), and broken pages and links.

Keyword ranking

Keyword ranking in SEO refers to a website or web page’s specific spot on the search results pages for a particular search query. Hence, your tools should include a feature that tracks, recommends, and compares keywords.

When choosing an SEO keyword tool, make sure that it has these features: search volume, movement, ranking, ranking table, and competitor rankings.

Top 10 SEO Tools for Business

(Note: Some of these SEO tools are free but also come in paid versions, while others are paid packages that offer free plans for a limited time.)

Google Analytics

Google Analytics comes in paid and free versions, which you can pair with Google Search Console. When you combine these two, you can compile all your SEO data and identify weaknesses, especially in keyword rankings.

As a stand-alone tool, Google Analytics’ free version can remove spam traffic, review the multi-channel report’s assisted conversions, compare organic and non-organic website traffic, and use site content reports.

Google Search Central

Formerly known as Google Webmasters, this tool can help you identify the “best” search terms that will allow your target audience to find you in the search engine results pages or SERPs.

Additionally, the tool can guide you through Google Search Console, which monitors, optimizes, and debugs your website.

Moz Pro

With this tool, you can track your rankings, find keywords with targeted keyword suggestions, and crawl your sites for broken links and other issues. In addition, it can analyze potential URLs to further boost your SEO ranking.

As of this writing, Moz Pro costs $99 per month.

Screaming Frog SEO Spider

This free tool is a crawler that evaluates your websites to detect broken links, duplicate content, missing pages, and other issues. It also comes with a paid version if you want to access more features.

But if you only want the free version, it is highly recommended to integrate it with Google Analytics so you can incorporate all your SEO data under one profile.

Screaming Frog is ideal for examining large and complicated websites because it simplifies the time-consuming process of reviewing URLs to detect common SEO-related gaps.

SEMRush

SEMRush offers social media reporting, SEO data, backlinking, keyword research, and analytics features. Furthermore, it provides information on Google Shopping Ads and other similar product displays.

These are the other features of SEMRush:

Compare page performance against your business competitors.
Identify ad copy and paid keywords used by your competitors’ paid ads.
Discover similar on-page SEO opportunities.
Analyze the source and quality of backlinks from other websites.
Identify all keywords for your SEO and paid ads campaign.
Receive recommendations on how to optimize your content .

HubSpot Website Grader

To use this SEO tool, enter your website’s URL and receive a “report card” that includes recommendations and insights about your SEO campaigns.

HubSpot Website Grader provides these data/features:

Access to video tutorials on website optimization.
On-demand support.
Specific performance issues together with actionable feedback to fix them.
Mobile optimization.
Website security best practices optimization.
Recommendations on how to personalize and improve website user experience.

Uber Suggest

This free online keyword generator suggests new keywords and analyzes old ones, and shows Google Trends data that reflect users’ activities.

Ahrefs

This advanced SEO tool offers keyword, link, and ranking profiles and examines your website to help you make the necessary changes/improvements.

These are the additional features of Ahrefs:

Content Explorer. It allows businesses to search high-performing web pages based on specific keywords and topics.
Site Explorer. It shows the performance of a particular page on your website.
Site Audit. It crawls specified verticals within a domain to expose technical issues.
Keywords Explorer. It generates monthly search volume and the click-through rates of specific keywords.

Answer the Public

This free SEO tool is actually a search listening and keyword aid that provides a list of questions and phrases that people are using, allowing you to create and maintain a website/content that appeals to your target audience.

Optimizely

This is an A/B testing tool that allows web designers and marketers to compare and analyze two versions of a web page, landing page, or website using live analytics.

Keep in mind that even the slightest changes in font size, background color, visual elements, etc., can influence user experience and even SEO rankings.

To learn more about SEO tools and best practices, visit LOJO Marketingor call us at (916) 303-4080 to schedule a free consultation with our chief inbound marketing expert Stephen.

Nemi Despuez

Hi, I’m Nemi. I’m passionate about language learning, subsistence farming, a minimalist lifestyle, and gory Japanese anime.

Back to Blog

Top 10 SEO Tools for Business Owners

Marketing

September 16, 2021•5 min read

Here is our list of top 10 SEO tools for business. While many of them come in free versions, some are only available in paid packages.

In the simplest terms, search engine optimization or SEO is the process of improving the quantity and quality of website traffic, making it easy for consumers to see your brand when they search for products or services related to your business.

To help you identify weaknesses and improve your SEO campaigns, you need tools to provide you with data and alerts. This is where SEO tools come in handy.

With SEO tools, you can access these data:

Number of visitors to your website or webpage
Drop or increase in your website traffic
Number of links on your website
Relevant keywords to increase website traffic
HTML errors

Meanwhile, we came up with our top 10 SEO tools for business based on the criteria explained below:

User-friendly interface

If you’re new to SEO, starting with a tool with a shallow learning curve is advisable. Fortunately, most SEO tools offer a free trial period so the users can learn the ropes before committing.

SEO grade

The “right” SEO tool should provide you an overall SEO grade, so you’ll know where you stand in terms of searchability.

Mobile optimization

Thanks to the prevalent use of smartphones, mobile traffic accounted for around 61% of US website traffic, a trend that is expected to continue in the coming years, according to a 2020 study. For this reason, your SEO tools should help you create and maintain a mobile-friendly website.

By using SEO tools that allow for mobile optimization, you’ll know if your website is touchscreen ready, mobile compatible, and fast-loading.

Technical SEO crawler

Technical SEO allows Google and other search engines to find, crawl, and index your website. Keep in mind that while all SEO tools can detect the presence of sitemap and robots.txt files, choose one that crawls your pages in the same way Google does.

With the “right” SEO tool that acts the same way Google does, you can identify duplicate content, HTTP and HTTPS conflicts (unsecured sites), and broken pages and links.

Keyword ranking

Keyword ranking in SEO refers to a website or web page’s specific spot on the search results pages for a particular search query. Hence, your tools should include a feature that tracks, recommends, and compares keywords.

When choosing an SEO keyword tool, make sure that it has these features: search volume, movement, ranking, ranking table, and competitor rankings.

Top 10 SEO Tools for Business

(Note: Some of these SEO tools are free but also come in paid versions, while others are paid packages that offer free plans for a limited time.)

Google Analytics

Google Analytics comes in paid and free versions, which you can pair with Google Search Console. When you combine these two, you can compile all your SEO data and identify weaknesses, especially in keyword rankings.

As a stand-alone tool, Google Analytics’ free version can remove spam traffic, review the multi-channel report’s assisted conversions, compare organic and non-organic website traffic, and use site content reports.

Google Search Central

Formerly known as Google Webmasters, this tool can help you identify the “best” search terms that will allow your target audience to find you in the search engine results pages or SERPs.

Additionally, the tool can guide you through Google Search Console, which monitors, optimizes, and debugs your website.

Moz Pro

With this tool, you can track your rankings, find keywords with targeted keyword suggestions, and crawl your sites for broken links and other issues. In addition, it can analyze potential URLs to further boost your SEO ranking.

As of this writing, Moz Pro costs $99 per month.

Screaming Frog SEO Spider

This free tool is a crawler that evaluates your websites to detect broken links, duplicate content, missing pages, and other issues. It also comes with a paid version if you want to access more features.

But if you only want the free version, it is highly recommended to integrate it with Google Analytics so you can incorporate all your SEO data under one profile.

Screaming Frog is ideal for examining large and complicated websites because it simplifies the time-consuming process of reviewing URLs to detect common SEO-related gaps.

SEMRush

SEMRush offers social media reporting, SEO data, backlinking, keyword research, and analytics features. Furthermore, it provides information on Google Shopping Ads and other similar product displays.

These are the other features of SEMRush:

Compare page performance against your business competitors.
Identify ad copy and paid keywords used by your competitors’ paid ads.
Discover similar on-page SEO opportunities.
Analyze the source and quality of backlinks from other websites.
Identify all keywords for your SEO and paid ads campaign.
Receive recommendations on how to optimize your content .

HubSpot Website Grader

To use this SEO tool, enter your website’s URL and receive a “report card” that includes recommendations and insights about your SEO campaigns.

HubSpot Website Grader provides these data/features:

Access to video tutorials on website optimization.
On-demand support.
Specific performance issues together with actionable feedback to fix them.
Mobile optimization.
Website security best practices optimization.
Recommendations on how to personalize and improve website user experience.

Uber Suggest

This free online keyword generator suggests new keywords and analyzes old ones, and shows Google Trends data that reflect users’ activities.

Ahrefs

This advanced SEO tool offers keyword, link, and ranking profiles and examines your website to help you make the necessary changes/improvements.

These are the additional features of Ahrefs:

Content Explorer. It allows businesses to search high-performing web pages based on specific keywords and topics.
Site Explorer. It shows the performance of a particular page on your website.
Site Audit. It crawls specified verticals within a domain to expose technical issues.
Keywords Explorer. It generates monthly search volume and the click-through rates of specific keywords.

Answer the Public

This free SEO tool is actually a search listening and keyword aid that provides a list of questions and phrases that people are using, allowing you to create and maintain a website/content that appeals to your target audience.

Optimizely

This is an A/B testing tool that allows web designers and marketers to compare and analyze two versions of a web page, landing page, or website using live analytics.

Keep in mind that even the slightest changes in font size, background color, visual elements, etc., can influence user experience and even SEO rankings.

To learn more about SEO tools and best practices, visit LOJO Marketingor call us at (916) 303-4080 to schedule a free consultation with our chief inbound marketing expert Stephen.

Nemi Despuez

Hi, I’m Nemi. I’m passionate about language learning, subsistence farming, a minimalist lifestyle, and gory Japanese anime.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."