Leading digital marketing agency LOJO Marketing explains the top reasons why blogging is important for business, especially now amidst the new norm.

Some business owners think that blogging is a self-promotion platform where they can churn out content about their products and services. However, this approach rarely works nowadays when consumers want to be educated and informed, not sold to. 

While blogging allows you to share information about your business and products, the content should lean more towards being helpful, educational, or even entertaining rather than sounding like a pushy salesperson. 

Additionally, blogging is a great platform to demonstrate your company’s personality, making your brand credible, memorable, and relatable. 

To help you better understand blogging for business, leading digital marketing agency LOJO Marketing explains its importance not just in branding and customer relationship but also in “subtle” marketing.

It drives traffic to your website

A blog content that provides real value to the readers can drive organic traffic; this means that with a solid blogging strategy, you don’t need to pay advertisers to make your brand visible to your target audience–or at least you don’t have to rely on paid ads too much.

While there are other ways to drive website traffic aside from blogging, more often than not, they are expensive. For instance, you can buy an email list and blast people with unsolicited newsletters and ads (which is actually an illegal strategy) or rely heavily on paid ads (it’s legal but quite costly).

But how does blogging actually drive traffic?

Every time you publish a quality blog, Google and other search engines index it as one more page on your website, increasing your opportunity to appear on search queries.

Blogging positions you as an industry expert

A blog that provides valuable content can demonstrate that you are an industry leader and your website is a reputable online source. And with authority comes trust–and people only deal with companies they trust. 

If you’re a B2B company, well-researched articles about your products and services can help you gain trust from would-be partners, while if you’re a retailer, valuable content can improve customer experience (for example, how-tos and product tutorials can help them solve their problems).

You can boost your social media efforts with blogging

Every time you create new content, you can share it on social media such as Facebook, Twitter, and LinkedIn. By repurposing your article, you can reach a new audience that may not know your brand. 

Furthermore, regular blogging ensures that your social media remains active.

Blogging improves customer relationships

Blogging can help your brand build a genuine human connection with your customers; this is especially true if you create customer-centric content like how-tos, tutorials, tips and recommendations, etc. While this content does not sound like self-promotion, it is actually a very subtle way of selling things. 

It is a platform to share company news

If you have new products or services, promos, seasonal sales, company news, or anything worth announcing, blogging serves as a great platform.

Blogging generates quality leads

If you add call-to-action or CTA to your blog post, you can generate quality leads or potential customers who are willing to share their email and other personal information in exchange for offers such as free cheat sheets, e-books, templates, whitepapers, etc. 

It drives long-term results

Improving your organic traffic is a marathon, not a sprint. Fortunately, blogging is a platform that drives long-term results. For example, a fitness consultant who published an article about specific exercises that target belly fat can expect that his content can generate traffic for months or even years down the road.

Final Words

Blogging is more than a self-promotion platform; it is a “stage” where you can share your brand personality, build connections with your audience, position yourself as an industry leader, and drive your traffic. 

Did you like our blog post? If yes, you may also want to read “How Long Should a Blog Article (Really) Be?“

At LOJO Marketing, we follow the tenets of inbound marketing in which blogs, social media posts, videos, and other content are specifically created to provide real value to online users, making it easier to turn them into actual (and loyal) customers. You can schedule a free consultation with us if you want to learn more about our marketing approach.