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What Is a Social Media Calendar and Why Do You Need One?

What Is a Social Media Calendar and Why Do You Need One?

July 06, 20215 min read

A social media calendar can help you keep track of your content marketing efforts, plus it can make it easy for your team to produce and publish content consistently.

What Is a Social Media Calendar?

Having a social media calendar can help you organize and keep track of your marketing efforts, plus it can make it easy for your team to produce content consistently. This written schedule also helps with brainstorming, deadlines, and transparency and collaboration among your group. 

In the beginning, you might find yourself constantly adjusting your content calendar based on your resources, i.e., time, marketing budget, and talent. While this could make you feel frustrated, take note that each company requires a unique marketing “process.” For this reason, a customized schedule tab is far more superior to a general template. 

If you’re afraid to make a mistake, bear this in mind: It is better to have a bad plan than no plan at all.

5 Benefits of Having a Social Media Calendar

It becomes easy to create engaging content

A calendar can serve as a guideline for your marketing team and content creators who need to churn out new ideas regularly and in line with current events and pop culture. 

By creating interesting and timely content, you can engage with your audience, boost your brand, and ultimately, grow your business.

You can plan out your resources

Whether your business belongs to the Fortune 500 or you’re just a solo entrepreneur with a limited marketing budget, a content and social media calendar can play a critical role in how you manage your resources. 

When you have a solid content calendar, it also becomes easy to delegate tasks to each team member.

It promotes transparency for all team members and departments

When there is a written schedule that is visible to all stakeholders, everyone can plan accordingly and assess the progress or lack thereof. It also promotes excellent communication and collaboration while at the same time deter workers from slacking off.

Your engagement with your audience is continuous

With a written schedule, it is easy to track your progress in social media, content marketing, and other channels. And because it also allows you to keep an eye on the platforms where your target consumers hang out, it also makes it easier for you to nurture your relationships with them, which is done through posting and sharing relevant and engaging content.

It allows you to measure and track your marketing efforts

Key performance indicators or KPIs are metrics that will help you measure your success or lack thereof. And because these are outcome-oriented and time-sensitive metrics, they are closely tied to content calendar creation.

Popular Content and Social Media Calendar Tools

With literally hundreds of calendar tools available online, finding the right one for your business might be tricky. For this reason, we whittle down the list just for you.

Google Drive

This is one of the most popular tools to create content calendars because it’s free, functional, and above all, comes with adjunct apps like Google Docs and Google Sheets that further promote collaboration and transparency. 

How to create a social media calendar with this tool: 

Step 1: Create a folder on Google Drive and share it with your team. This will serve as your main folder.

Step 2: Create a new folder within the main folder; name it by month and year. (e.g., August 2021)

Step 3: Create a new Google Sheet within the month folder. At the top of the sheet, enter the month and year, which will serve as the header. Then, create seven rows to represent each day of the week; fill each row with daily tasks.

Hubspot Content Calendar Template

While you can use Excel to organize your tasks and promote teamwork, why not try Hubspot free content calendar template to make things easier for you? After all, it includes features like Content Repository tab and Social Network Update tab that will help you keep track of new and older content and publish them based on holidays and current events (or your digital marketing strategies).

Evernote

This popular app is not just for note-taking. It also carries templates and features that make it ideal for task management, archiving, and organizing a wide range of content such as texts, images, screenshot web content, and audios. 


Evernote also carries customizable templates for social media and content calendars.

Hootsuite

This social media platform is popular for its user-friendly interface that promotes seamless integrations for social sites like Twitter, Instagram, LinkedIn, Facebook, and YouTube. However, not everyone is fully aware of its amazing built-in Planner tool that makes it easy to create marketing campaigns, track publishing content, and maintain transparency and collaboration among content creators. 

With Hootsuite’s Planner, you can also publish content directly to your networks. 

Word of Advice About What Is a Social Media Calendar and Why Do You Need One?

Treating your content and social media calendar as an operating guideline instead of a fixed instruction can help you stay relevant and connected with your audience. For example, you may want to change your social media post or content marketing based on a current event or a piece of breaking news. 

Also, don’t forget to make real human connections with your followers. Responding to their online inquiries, positive reviews on customer review sites, and even not-so-stellar feedback on social media can go a long way towards creating a loyal customer base. 

To learn more about creating a solid social media presence through the use of content calendar templates and other task management tools and metrics, visit
LOJO Marketing or call us at (916) 303-4080.

blog author image

Nemi Despuez

Hi, I’m Nemi. I’m passionate about language learning, subsistence farming, a minimalist lifestyle, and gory Japanese anime.

Back to Blog
What Is a Social Media Calendar and Why Do You Need One?

What Is a Social Media Calendar and Why Do You Need One?

July 06, 20215 min read

A social media calendar can help you keep track of your content marketing efforts, plus it can make it easy for your team to produce and publish content consistently.

What Is a Social Media Calendar?

Having a social media calendar can help you organize and keep track of your marketing efforts, plus it can make it easy for your team to produce content consistently. This written schedule also helps with brainstorming, deadlines, and transparency and collaboration among your group. 

In the beginning, you might find yourself constantly adjusting your content calendar based on your resources, i.e., time, marketing budget, and talent. While this could make you feel frustrated, take note that each company requires a unique marketing “process.” For this reason, a customized schedule tab is far more superior to a general template. 

If you’re afraid to make a mistake, bear this in mind: It is better to have a bad plan than no plan at all.

5 Benefits of Having a Social Media Calendar

It becomes easy to create engaging content

A calendar can serve as a guideline for your marketing team and content creators who need to churn out new ideas regularly and in line with current events and pop culture. 

By creating interesting and timely content, you can engage with your audience, boost your brand, and ultimately, grow your business.

You can plan out your resources

Whether your business belongs to the Fortune 500 or you’re just a solo entrepreneur with a limited marketing budget, a content and social media calendar can play a critical role in how you manage your resources. 

When you have a solid content calendar, it also becomes easy to delegate tasks to each team member.

It promotes transparency for all team members and departments

When there is a written schedule that is visible to all stakeholders, everyone can plan accordingly and assess the progress or lack thereof. It also promotes excellent communication and collaboration while at the same time deter workers from slacking off.

Your engagement with your audience is continuous

With a written schedule, it is easy to track your progress in social media, content marketing, and other channels. And because it also allows you to keep an eye on the platforms where your target consumers hang out, it also makes it easier for you to nurture your relationships with them, which is done through posting and sharing relevant and engaging content.

It allows you to measure and track your marketing efforts

Key performance indicators or KPIs are metrics that will help you measure your success or lack thereof. And because these are outcome-oriented and time-sensitive metrics, they are closely tied to content calendar creation.

Popular Content and Social Media Calendar Tools

With literally hundreds of calendar tools available online, finding the right one for your business might be tricky. For this reason, we whittle down the list just for you.

Google Drive

This is one of the most popular tools to create content calendars because it’s free, functional, and above all, comes with adjunct apps like Google Docs and Google Sheets that further promote collaboration and transparency. 

How to create a social media calendar with this tool: 

Step 1: Create a folder on Google Drive and share it with your team. This will serve as your main folder.

Step 2: Create a new folder within the main folder; name it by month and year. (e.g., August 2021)

Step 3: Create a new Google Sheet within the month folder. At the top of the sheet, enter the month and year, which will serve as the header. Then, create seven rows to represent each day of the week; fill each row with daily tasks.

Hubspot Content Calendar Template

While you can use Excel to organize your tasks and promote teamwork, why not try Hubspot free content calendar template to make things easier for you? After all, it includes features like Content Repository tab and Social Network Update tab that will help you keep track of new and older content and publish them based on holidays and current events (or your digital marketing strategies).

Evernote

This popular app is not just for note-taking. It also carries templates and features that make it ideal for task management, archiving, and organizing a wide range of content such as texts, images, screenshot web content, and audios. 


Evernote also carries customizable templates for social media and content calendars.

Hootsuite

This social media platform is popular for its user-friendly interface that promotes seamless integrations for social sites like Twitter, Instagram, LinkedIn, Facebook, and YouTube. However, not everyone is fully aware of its amazing built-in Planner tool that makes it easy to create marketing campaigns, track publishing content, and maintain transparency and collaboration among content creators. 

With Hootsuite’s Planner, you can also publish content directly to your networks. 

Word of Advice About What Is a Social Media Calendar and Why Do You Need One?

Treating your content and social media calendar as an operating guideline instead of a fixed instruction can help you stay relevant and connected with your audience. For example, you may want to change your social media post or content marketing based on a current event or a piece of breaking news. 

Also, don’t forget to make real human connections with your followers. Responding to their online inquiries, positive reviews on customer review sites, and even not-so-stellar feedback on social media can go a long way towards creating a loyal customer base. 

To learn more about creating a solid social media presence through the use of content calendar templates and other task management tools and metrics, visit
LOJO Marketing or call us at (916) 303-4080.

blog author image

Nemi Despuez

Hi, I’m Nemi. I’m passionate about language learning, subsistence farming, a minimalist lifestyle, and gory Japanese anime.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

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