Spaced Hyperlinks

TO LEARN IS TO GROW

Learning Center

We do our research and publish our results. Should probably call this the Growing Center.

blog image

What is Email Marketing?

July 13, 20173 min read

You might have heard the term, Email Marketing, while browsing the Internet, attending conferences or maybe even during marketing research meetings. So what exactly is it? Email marketing occurs when a company sends a message to a group of people by use of electronic email. Most commonly they will send advertisements, requests for business, or sales or donation solicitation. Basically any email communication is considered email marketing if it helps to build customer loyalty, brand recognition, and trust in a product or a company. Email marketing is an efficient way to stay connected with your clients while also promoting your business. When over half of all Internet users check their email daily, this is a no brainer when it comes to marketing choices.

With email marketing you are able to email a large number of clients, or potential clients, without spending money on printed items. You can make flashy fliers, brochures, and pamphlets or even send video clips. It is a great way to get your information out to a wide range of people in a short amount of time.

Welcome Letter is an excellent form of Email Marketing. It can give valuable information about your company to new contacts, as well as request key information from those new clients. This information is very valuable and can help you to classify those clients in correct categories for future marketing efforts.

Announcements are another great way to get information out into the public. You can announce when you have new products or services available. This allows individuals to be aware of things that have changed with your business. It can also help old customers to become reacquainted with your business, which has the potential to bring them back in as new loyal customers.

Coupons can be a very beneficial form of Email Marketing. I mean, who doesn’t love a good coupon? These can be very enticing to new customers AND loyal customers! I like to classify Coupons as a “gateway” marketing item. Most people will go to a store with a coupon, and end up purchasing more than they originally went in for. I know I’m guilty of that! And by having virtual coupons, your customers are never without their coupons.

You should remember that every email you send out should have your company information on the bottom, giving potential clients a chance to learn more about your company as well as ‘opt-in’ to get future emails. Incentive programs that give members a ‘promo code’ to collect discounts on purchases also allow you to monitor the effectiveness of your campaign as well as what your contacts are interested in. When it comes to links, not all links should be saved for the last sentence, pop them in early to grab that impulsive customer!

Timing of your emails is also very important. You don’t want to time your emails to be sent at night when no one is looking at their emails. Have your emails pop up during peek business hours when people are on their devices.

Email marketing is a dynamic component in many industries, especially for creating those important customer-firm relationships. Learn to use it well and it will definitely bump up your company’s success.

 

Written by Kim Ganir

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog
blog image

What is Email Marketing?

July 13, 20173 min read

You might have heard the term, Email Marketing, while browsing the Internet, attending conferences or maybe even during marketing research meetings. So what exactly is it? Email marketing occurs when a company sends a message to a group of people by use of electronic email. Most commonly they will send advertisements, requests for business, or sales or donation solicitation. Basically any email communication is considered email marketing if it helps to build customer loyalty, brand recognition, and trust in a product or a company. Email marketing is an efficient way to stay connected with your clients while also promoting your business. When over half of all Internet users check their email daily, this is a no brainer when it comes to marketing choices.

With email marketing you are able to email a large number of clients, or potential clients, without spending money on printed items. You can make flashy fliers, brochures, and pamphlets or even send video clips. It is a great way to get your information out to a wide range of people in a short amount of time.

Welcome Letter is an excellent form of Email Marketing. It can give valuable information about your company to new contacts, as well as request key information from those new clients. This information is very valuable and can help you to classify those clients in correct categories for future marketing efforts.

Announcements are another great way to get information out into the public. You can announce when you have new products or services available. This allows individuals to be aware of things that have changed with your business. It can also help old customers to become reacquainted with your business, which has the potential to bring them back in as new loyal customers.

Coupons can be a very beneficial form of Email Marketing. I mean, who doesn’t love a good coupon? These can be very enticing to new customers AND loyal customers! I like to classify Coupons as a “gateway” marketing item. Most people will go to a store with a coupon, and end up purchasing more than they originally went in for. I know I’m guilty of that! And by having virtual coupons, your customers are never without their coupons.

You should remember that every email you send out should have your company information on the bottom, giving potential clients a chance to learn more about your company as well as ‘opt-in’ to get future emails. Incentive programs that give members a ‘promo code’ to collect discounts on purchases also allow you to monitor the effectiveness of your campaign as well as what your contacts are interested in. When it comes to links, not all links should be saved for the last sentence, pop them in early to grab that impulsive customer!

Timing of your emails is also very important. You don’t want to time your emails to be sent at night when no one is looking at their emails. Have your emails pop up during peek business hours when people are on their devices.

Email marketing is a dynamic component in many industries, especially for creating those important customer-firm relationships. Learn to use it well and it will definitely bump up your company’s success.

 

Written by Kim Ganir

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

(916) 303-4080

9AM - 5PM (PST) M-F

RESOURCE GUIDES

INDUSTRIES

RESOURCE GUIDES

RESOURCES

Search Engine Marketing

Social Media Marketing

Content Marketing

Marketing Automation

Logo & Branding

Website Design & Development

Hosting

Security

INDUSTRIES

RESOURCES

LOJO

© Copyright LOJO Marketing 2024