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We do our research and publish our results. Should probably call this the Growing Center.

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Where Does SEO Fit with Inbound Marketing?

May 03, 20173 min read

How content marketing, inbound marketing, and SEO all come together for an effective online marketing strategy 

We can all remember the days when all we thought about for marketing our business online was getting noticed by Google through SEO tactics that relied heavily on keyword algorithms and other seller-centric methods for getting our brands noticed. Today though, the way we think about online marketing has shifted to more of a human-perspective, and everyone from Google, content marketers, to inbound marketing teams have made the adjustment to create a web experience that is more user (i.e., buyer) friendly as a result.

  • SEO is still important when coupled with content marketing 

But how does SEO continue to work with inbound marketing today if the strategy of Search Engine Optimization has changed? In short, SEO and content marketing are components of a whole inbound marketing strategy that are used to execute effective online marketing in a way that is more buyer-centric.

Remember: content marketing and inbound marketing are related and connected in the sense that they are both about creating and sharing valuable content that is tailored to your target audience, ultimately with the goal of building an online reputation of authority and trustworthiness. 

Now this doesn’t happen overnight of course; while inbound marketing is a proven formula that works for businesses of all types and sizes, it’s a process that takes time, analysis, and dedication to creating quality and relevant content that keeps your users coming back for more.

  • Optimizing your content with SEO and inbound marketing strategies 

Just because the way Google searches through your site has changed doesn’t mean that you shouldn’t be optimizing your content and your website at every opportunity. Inbound marketing services provided by marketing teams like LOJO can give you access to keyword research tools which can help you find the best keywords to optimize for and around in your content and on webpages.

-Research keywords, especially long-tail keywords, based on your target audience, not just rankability and popularity; inbound marketing is about creating content based off the needs/questions/desires of your ideal customers and using SEO techniques to optimize your content is a foundational aspect of this online marketing strategy.

-Areas of your content pieces that you should optimize for, include:

*Title of the content: an appropriately titled piece of content is one that is both consistent with what is actually being talked about in the content, as well as built around long tail key words that your target audience is likely to search for.

*Keywords and phrases used within content: as previously mentioned, researching key words and phrases with inbound marketing tools gives you an informed look at what it is that your potential site visitors and customers are searching for online, thus giving you ideas and themes to build your content around.

*Links: there are two important aspects of SEO as it applies to links on your website; one, remember to use consistency when naming your links (i.e., the keywords need to be the same for every avenue that a piece of content is linked to), and two, the inbound links to your site must be both reputable sites, as well as relevant to the optimized keywords in the content piece)

*Reputation and authority in the industry: And finally, one of the most vital components of a successful inbound marketing strategy that uses content marketing and SEO to the fullest, is to publish and promote your content with frequency and consistency. Simply writing a blog post, creating an eBook, or posting on Twitter is only half of the equation; content marketing relies heavily on how well you can promote your content online so that it is seen/read/consumed by the right people. When you have an Inbound Marketing certified team like LOJO working with you, they can tailor your marketing plan just for you and for your needs!

But this is really just an introduction into the importance of SEO when it comes to fitting into a successful inbound marketing strategy. For more information on this integral aspect of online marketing, feel free to contact one of our LOJO team members for further guidance on this subject.

 

Written by Cassandra Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog
blog image

Where Does SEO Fit with Inbound Marketing?

May 03, 20173 min read

How content marketing, inbound marketing, and SEO all come together for an effective online marketing strategy 

We can all remember the days when all we thought about for marketing our business online was getting noticed by Google through SEO tactics that relied heavily on keyword algorithms and other seller-centric methods for getting our brands noticed. Today though, the way we think about online marketing has shifted to more of a human-perspective, and everyone from Google, content marketers, to inbound marketing teams have made the adjustment to create a web experience that is more user (i.e., buyer) friendly as a result.

  • SEO is still important when coupled with content marketing 

But how does SEO continue to work with inbound marketing today if the strategy of Search Engine Optimization has changed? In short, SEO and content marketing are components of a whole inbound marketing strategy that are used to execute effective online marketing in a way that is more buyer-centric.

Remember: content marketing and inbound marketing are related and connected in the sense that they are both about creating and sharing valuable content that is tailored to your target audience, ultimately with the goal of building an online reputation of authority and trustworthiness. 

Now this doesn’t happen overnight of course; while inbound marketing is a proven formula that works for businesses of all types and sizes, it’s a process that takes time, analysis, and dedication to creating quality and relevant content that keeps your users coming back for more.

  • Optimizing your content with SEO and inbound marketing strategies 

Just because the way Google searches through your site has changed doesn’t mean that you shouldn’t be optimizing your content and your website at every opportunity. Inbound marketing services provided by marketing teams like LOJO can give you access to keyword research tools which can help you find the best keywords to optimize for and around in your content and on webpages.

-Research keywords, especially long-tail keywords, based on your target audience, not just rankability and popularity; inbound marketing is about creating content based off the needs/questions/desires of your ideal customers and using SEO techniques to optimize your content is a foundational aspect of this online marketing strategy.

-Areas of your content pieces that you should optimize for, include:

*Title of the content: an appropriately titled piece of content is one that is both consistent with what is actually being talked about in the content, as well as built around long tail key words that your target audience is likely to search for.

*Keywords and phrases used within content: as previously mentioned, researching key words and phrases with inbound marketing tools gives you an informed look at what it is that your potential site visitors and customers are searching for online, thus giving you ideas and themes to build your content around.

*Links: there are two important aspects of SEO as it applies to links on your website; one, remember to use consistency when naming your links (i.e., the keywords need to be the same for every avenue that a piece of content is linked to), and two, the inbound links to your site must be both reputable sites, as well as relevant to the optimized keywords in the content piece)

*Reputation and authority in the industry: And finally, one of the most vital components of a successful inbound marketing strategy that uses content marketing and SEO to the fullest, is to publish and promote your content with frequency and consistency. Simply writing a blog post, creating an eBook, or posting on Twitter is only half of the equation; content marketing relies heavily on how well you can promote your content online so that it is seen/read/consumed by the right people. When you have an Inbound Marketing certified team like LOJO working with you, they can tailor your marketing plan just for you and for your needs!

But this is really just an introduction into the importance of SEO when it comes to fitting into a successful inbound marketing strategy. For more information on this integral aspect of online marketing, feel free to contact one of our LOJO team members for further guidance on this subject.

 

Written by Cassandra Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

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