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Why is Email Marketing Important?

Why is Email Marketing Important?

July 25, 20174 min read

We know what you’re thinking…every time you hear email marketing the first thing that pops in your head is “spam”. And of course nobody likes spam…even the canned meat induces heavy breathing. But the cold hard fact is that email marketing works. How much does it work? How does 4400% sound? Yeah that is right, forty-four dollars for every one-dollar spent is the return on investment according to Campaign Monitor. We could seriously go on and on about how you reach such massive returns on email marketing, but we’ll hit on just a few main points as to why this works…big time.

Email Invites Participation

How many Target coupons or Burger King ads did you find in the mail that let you buy something then and there? Yeah, zero. The most interactive mail you have probably ever gotten had a little scratch off bar or a tab you could pull to find out if you had a lucky matching number. However, even the most interactive direct mail requires you to put forth work. You would have to drive down to Burger King and show them the ad for the discount, or even go to the computer and put in the Target coupon code. It may sound like not that much effort if you have to walk to the computer, but this is sales 101. If you can get the product in the customer’s hand, you have a much greater chance of actually making a sale. It is a psychological trigger called reciprocity where if you give somebody something, they feel obligated to give you something back. The point being, in email marketing, you can get the whole store right there on their computer or phone. When the email is opened, it’s an invitation to action where they can either email back, visit the store online, forward to a friend, delete, unsubscribe, or even buy whatever you are selling right then and there.

Email Outdoes Social Media…Sorry Zuckerberg

Most businesses nowadays are going to social media as the foolproof solution to any problem. The problem is that in social media, people like using it for social things and most of the time, we don’t really appreciate ads thrown at us in our down time. Statistics from Pew Research show that at least 61% percent of the people they surveyed said that email was imperative to their work. Marketing Sherpa also found that 72% of the subjects they interviewed preferred ads in email as opposed to the 17% that preferred social media. Therefore we can tell that email is much more work related, as are your ads. Maybe you have something they need, or maybe they consider going through the mail as a chore for the day and like to check offers there. So not only is email marketing more successful than social media marketing, the world just prefers it.

It Doesn’t Hurt Your Wallet

Email marketing is one of the most amazing ways to reach customers because it can cost marginally close to nothing per message. All the postage that you would have to pay for in order to reach audiences through mail and not to mention the contract with Google on AdWords, radio, television, billboards, and on and on. This is literally the most effective marketing tool because it is so inexpensive that you are destined to get something out of the little that you put in. Besides, Monetate, the global leader in personalization software, stated that 4.24% of your sites visitors would complete a transaction, as compared to the 2.49% of visitors from search engines and the .59% (yikes) from social media.

Make It Personal

According to Adestra in 2012, an email with a subject line that includes the recipient’s name are 22.2% more likely to get opened. This reaches into social skills 101. How much more do you trust someone if they remember your name? You’re not standing on the street and just handing out flyers to random people telling them to be sure and stop by your store sometime; you’re sending a personalized invitation with their name stamped on it roof tiles in san diego california. Of course, it may not have the wax seal on the back and lack a little pomp, but getting their name scores major points that are sure to show significant results.

Written by Cassie Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog
Why is Email Marketing Important?

Why is Email Marketing Important?

July 25, 20174 min read

We know what you’re thinking…every time you hear email marketing the first thing that pops in your head is “spam”. And of course nobody likes spam…even the canned meat induces heavy breathing. But the cold hard fact is that email marketing works. How much does it work? How does 4400% sound? Yeah that is right, forty-four dollars for every one-dollar spent is the return on investment according to Campaign Monitor. We could seriously go on and on about how you reach such massive returns on email marketing, but we’ll hit on just a few main points as to why this works…big time.

Email Invites Participation

How many Target coupons or Burger King ads did you find in the mail that let you buy something then and there? Yeah, zero. The most interactive mail you have probably ever gotten had a little scratch off bar or a tab you could pull to find out if you had a lucky matching number. However, even the most interactive direct mail requires you to put forth work. You would have to drive down to Burger King and show them the ad for the discount, or even go to the computer and put in the Target coupon code. It may sound like not that much effort if you have to walk to the computer, but this is sales 101. If you can get the product in the customer’s hand, you have a much greater chance of actually making a sale. It is a psychological trigger called reciprocity where if you give somebody something, they feel obligated to give you something back. The point being, in email marketing, you can get the whole store right there on their computer or phone. When the email is opened, it’s an invitation to action where they can either email back, visit the store online, forward to a friend, delete, unsubscribe, or even buy whatever you are selling right then and there.

Email Outdoes Social Media…Sorry Zuckerberg

Most businesses nowadays are going to social media as the foolproof solution to any problem. The problem is that in social media, people like using it for social things and most of the time, we don’t really appreciate ads thrown at us in our down time. Statistics from Pew Research show that at least 61% percent of the people they surveyed said that email was imperative to their work. Marketing Sherpa also found that 72% of the subjects they interviewed preferred ads in email as opposed to the 17% that preferred social media. Therefore we can tell that email is much more work related, as are your ads. Maybe you have something they need, or maybe they consider going through the mail as a chore for the day and like to check offers there. So not only is email marketing more successful than social media marketing, the world just prefers it.

It Doesn’t Hurt Your Wallet

Email marketing is one of the most amazing ways to reach customers because it can cost marginally close to nothing per message. All the postage that you would have to pay for in order to reach audiences through mail and not to mention the contract with Google on AdWords, radio, television, billboards, and on and on. This is literally the most effective marketing tool because it is so inexpensive that you are destined to get something out of the little that you put in. Besides, Monetate, the global leader in personalization software, stated that 4.24% of your sites visitors would complete a transaction, as compared to the 2.49% of visitors from search engines and the .59% (yikes) from social media.

Make It Personal

According to Adestra in 2012, an email with a subject line that includes the recipient’s name are 22.2% more likely to get opened. This reaches into social skills 101. How much more do you trust someone if they remember your name? You’re not standing on the street and just handing out flyers to random people telling them to be sure and stop by your store sometime; you’re sending a personalized invitation with their name stamped on it roof tiles in san diego california. Of course, it may not have the wax seal on the back and lack a little pomp, but getting their name scores major points that are sure to show significant results.

Written by Cassie Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

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