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Why WordPress is the Best CMS for your Business

Why WordPress is the Best CMS for your Business

January 26, 20173 min read

Over the span of a few quick decades, we have witnessed how the rapid evolution of technology and the digital information age, as especially manifested by the innovation of the Internet, has forever changed the way we market our businesses and create our own brands.

Even more recently, we have seen how social networking platforms and other social media outlets like Facebook and Twitter, for example, have made it possible for people and businesses alike to develop and expand their ideas and enterprises with unprecedented ease. Many of us, however, are not as familiar with the profound impact played by WordPress, the CMS platforms that allow individuals and businesses to create their own unique websites to promote their brand.

Why Choose WordPress for Your Business?

But what is it specifically about the WordPress software that makes it so much more appealing for users than the traditional website CMS? To answer this question, let’s take a look at a number of reasons why WordPress is superior to the traditional website CMS.

  1. Freedom to make edits and add content yourself: Unlike traditional websites which require you to go through the designer every time you want something added to your website, WordPress allows the user to learn how to make changes on their own with ease, thus saving you time and money!

  2. Increase in accessibility and speed in communication: You can easily make changes and updates to your website from any computers with a browser and Internet access, allowing you to keep your website as current as your needs require without the added hassle of being tied down to an administrator.

  3. Themed approach to the design layout allows for a unique and professional style for any website: Whether you want a consistent theme throughout your site, or want different themes for different pages, WordPress gives you the option of tailoring the theme approach to your objective.

  4. Manage when content appears on your website: WordPress gives you the ability to create a schedule for when you want content to post on your site, a feature that can dramatically improve your time management.

  5. Ability to create a fully functioning membership site with the use of additional plugins: For those businesses who need a membership feature, not only does WordPress make it possible, but it makes it simple too!

  6. Conducive to SEO: the code behind WordPress makes it ideal for being picked up by Google’s indexers, thus increasing the chances of your site being visited.

  7. Learning the ins and outs of WordPress, including editing content, posting pages, and images are easy: Unlike other CMS platforms that take dozens of hours to master, the learning curve, with WordPress users is very fast, and WordPress even offers additional help with all your questions through live chat and email support.

  8. Improved Security: With the proper WordPress installation set up by the right people, your website is guaranteed to be just as secure as a traditional website.

  9. Increase the scope of communication: The ability to have a two-way discussion on your WordPress website means that the increase in visitor comments will improve your site’s search positioning. Likewise, the comment feature allows for your to get a better understanding of what topics and ideas are of the most interest to your visitors, something that a traditional website would have to take multiple other steps to discern.

  10. Easy to use and install plugins: Also unlike traditional websites, which require everything to be programmed and customized, the WordPress plugin process takes a few, simple steps.

Written by Cassandra Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Why WordPress is the Best CMS for your Business

Why WordPress is the Best CMS for your Business

January 26, 20173 min read

Over the span of a few quick decades, we have witnessed how the rapid evolution of technology and the digital information age, as especially manifested by the innovation of the Internet, has forever changed the way we market our businesses and create our own brands.

Even more recently, we have seen how social networking platforms and other social media outlets like Facebook and Twitter, for example, have made it possible for people and businesses alike to develop and expand their ideas and enterprises with unprecedented ease. Many of us, however, are not as familiar with the profound impact played by WordPress, the CMS platforms that allow individuals and businesses to create their own unique websites to promote their brand.

Why Choose WordPress for Your Business?

But what is it specifically about the WordPress software that makes it so much more appealing for users than the traditional website CMS? To answer this question, let’s take a look at a number of reasons why WordPress is superior to the traditional website CMS.

  1. Freedom to make edits and add content yourself: Unlike traditional websites which require you to go through the designer every time you want something added to your website, WordPress allows the user to learn how to make changes on their own with ease, thus saving you time and money!

  2. Increase in accessibility and speed in communication: You can easily make changes and updates to your website from any computers with a browser and Internet access, allowing you to keep your website as current as your needs require without the added hassle of being tied down to an administrator.

  3. Themed approach to the design layout allows for a unique and professional style for any website: Whether you want a consistent theme throughout your site, or want different themes for different pages, WordPress gives you the option of tailoring the theme approach to your objective.

  4. Manage when content appears on your website: WordPress gives you the ability to create a schedule for when you want content to post on your site, a feature that can dramatically improve your time management.

  5. Ability to create a fully functioning membership site with the use of additional plugins: For those businesses who need a membership feature, not only does WordPress make it possible, but it makes it simple too!

  6. Conducive to SEO: the code behind WordPress makes it ideal for being picked up by Google’s indexers, thus increasing the chances of your site being visited.

  7. Learning the ins and outs of WordPress, including editing content, posting pages, and images are easy: Unlike other CMS platforms that take dozens of hours to master, the learning curve, with WordPress users is very fast, and WordPress even offers additional help with all your questions through live chat and email support.

  8. Improved Security: With the proper WordPress installation set up by the right people, your website is guaranteed to be just as secure as a traditional website.

  9. Increase the scope of communication: The ability to have a two-way discussion on your WordPress website means that the increase in visitor comments will improve your site’s search positioning. Likewise, the comment feature allows for your to get a better understanding of what topics and ideas are of the most interest to your visitors, something that a traditional website would have to take multiple other steps to discern.

  10. Easy to use and install plugins: Also unlike traditional websites, which require everything to be programmed and customized, the WordPress plugin process takes a few, simple steps.

Written by Cassandra Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

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