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Do I Need a New Logo?
Your logo is the “public face” of your company and often the very first impression that a client has of your brand. For that reason, it is definitely worth the time and attention to periodically reevaluate the effectiveness of your current logo. Here are 5 signs that it might be time for a fresh look.
Your company expands
Think back to the first day you opened your company’s doors. Chances are things are not still exactly the same today. You might offer new products or services, or maybe you just operate on a much larger scale. It is important that your logo is a symbol that can represent all aspects of your brand. A fresh new logo is a great way to stir up hype and alert the public that your company is doing something new and relevant.
Your logo doesn’t adapt well to modern media
If your logo was designed with a storefront in mind, or maybe just print ads, it might be time to reconsider your design. In today’s world your logo needs to translate to all of your marketing materials, including digital and print. Certain logos might look great outside your store, but they fall flat on a website or social media page. You should think to yourself, “How would my logo look as an icon? Would it look good as an app on a phone screen?” All these are important considerations that were not even factors of logo design until recently.
Your competition is changing
While of course, you want to distinguish yourself from your competition and do something different, make sure that you stay aware of what changes they are making in regards to logo design. If your competition updates to a newer, more modern design, that might cause your design to appear outdated. Make sure that if you compare your logos side by side, they are of comparable quality; even better, make sure that yours outshines the others!
Your logo is too complex
Maybe the best advice that can be given regarding logo design is, SIMPLIFY. Logo trends are heavily leaning towards a very clean, simple look. The danger of having a complex logo design is that it will likely not translate nicely across all mediums. It has to shrink down to the size of a mobile app or website icon and still be recognizable.
You are trying to reach a new audience
As with all elements of your marketing strategy, audience is key. Keep in mind who you want to attract with your logo and what that group of people responds best to. A child audience responds to bright, vibrant colors and attractive images that grab their attention. A young adult audience might be more responsive to a neutral, sleek look. An elderly audience might be more interested in a classic look. It will be worth your time to test out different styles through surveys or focus groups among your target audience to learn what they want to see.
So if your current logo falls under any of these five signs, it’s time for a new logo design! Contact LOJO today to find out how we can give your logo a fresh new look!
Written by Nicole Richards
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Matthew Rogers, President
iProspect Check
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
Matthew Rogers, President
iProspect Check
The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."
Jon Crosby, Founder
Dazil
