Redesigning Your Logo: Its Impact and Effect on Your Brand

Redesigning your company’s logo doesn’t stop at graphic design.

Your logo is the mask your company wears whenever you’re dealing with your consumers. Your company’s logo has the power to build your brand’s identity, thus enabling your customer to remember you amidst the thousands of businesses they encounter every day.

Redesigning does not necessarily mean an overhaul of your logo design.  Some redesigns are minor modifications of their previous logos. However, no matter how little the changes made to the logo, consumers can easily spot the difference. This is evident with brand logos that underwent revamps and were instant hits that “clicked” with their customers.

Changing your logo leaves you with an entirely extensive list of tasks to accomplish so that it will successfully integrate with re-marketing your new logo. You have to start from scratch.  With a new logo, you need to change your website and probably even its design to sync its “feel” with your new logo. Business cards, notepads, letterheads, and other print designs must go too. You don’t want to confuse your clients with your previous logo, thinking that the new one might be another company.

Redesigning Dilemma: Go or No-Go?

Before considering a change of face, think about it several times. Here are several questions you should ask yourself if a redesign is indeed called for.

• Does your company logo look like something made from Microsoft Paint? While some logos might be impressive due to its typography, logos need to convey professionalism; the added kick of branding will follow later on.

• Standing out among the rest is a great feat to accomplish but does your new idea for your logo seem too bizarre for you? If it is, don’t push it. Donning a new logo changes your brand identity and it might baffle your clients in the meantime. Your new logo must make sense to your clients.  A change in your logo can denote things that disenfranchise your clients. You can send them a newsletter during your new logos launch to explain why the change was necessary. Make them feel at home still with your new image.

• Do your competitors seem to be in the minimalist movement? Ask yourself, am I going to redesign my logo because my competitors are doing it?  Or do I want to change how our potential customers will perceive us?

• Is your company prepared for the major change? A new logo brings forth a new aura around your company.  It brings in a feeling that everyone’s starting a new page in the company. If you still have some backlogs or financial issues maybe that redesign shouldn’t be considered in the meantime.

Doing a Google search on logo redesigning will fetch you results on articles on the best and worst logo redesigns, from bigger players in the industry to a startup company. The effects of logo redesigning aren’t based on how popular you are in your field. You could be praised for the revamp or play the blame game for the failed redesign.

Weighing Out the Pros and Cons of Redesigning Your Logo

Should you consider a logo redesign after all? Here are the possible impacts of a logo redesign to your business:

• Redesigning your logo will boost your company’s image.  It gives a new, refreshing look for your business.

• It refurbishes the old impression left on your previous logo. As they say, out with the old, in with the new. It delivers a promising impression which is a branding technique that can help scrub out the negative impression your brand might have had before.

• It gives a sense of improvement of services that attracts the attention of your customers.

• A successful logo redesign conveys its ability to adapt to dynamic changes in the business throughout the years.  That is, however, more applicable to businesses providing products and services through the years.

• It increases the number of potential consumers because of the trendy feeling your logo communicates.

Note that these positive effects aren’t the only ones you should expect. There are also negative results that may affect the way your logo redesigning project might turn out:

• Expenses will be incurred during the redesigning process.

• A new business logo will take time to get its message across to your clients.

• Designing a new logo cannot be done overnight.  It is a lengthy process where different factors need to be considered for the redesign.

• Customers might not appreciate your new logo because of the lack of message or identity.

• A complete rehash of your logo can affect the image of the company entirely.

Your logo speaks for your company. It’s not just a simple header image for your website, nor is it a couple of shapes drawn together to form a figure.

It is better to consult us about your plan to recreate your company’s logo, instead of making it on your own. If you have any inquiries when it comes to logo rebranding, let us help you create the logo that best represents your company.