We explain how local SEO can help small businesses grow and the tips and tricks to improve your local search ranking. Why Local SEO Is Important for Small Businesses? The internet has leveled the playing field for small businesses, particularly those serving niche markets and local communities. In fact, a recent study showed that about […]
We explain how Google Autocomplete works and how you can use it for content creation, SEO, and keyword search. Have you seen the meme stating that Google is obviously a girl because it won’t let you finish your sentence without suggesting other ideas? But, of course, this banter doesn’t give justice to the AI algorithm […]
Create an effective content marketing strategy to educate and entertain your target customers rather than blatantly sell them your product. “If you fail to plan, you plan to fail.” This quote by Benjamin Franklin perfectly captures the importance of creating a concrete plan, which gives you more control and more choices, rather than leaving things up […]
To run a successful Facebook Ad campaign, you have to know the fundamental factors that can help you reach your target audience without going over budget. Facebook is the world’s biggest social network site, with around 2.85 billion monthly active users as of the first quarter of 2021, according to a Statista report. And with […]
Leading marketing expert LOJO Marketing shares its tips on how small businesses and solo entrepreneurs can use the digital platform to their advantage even with a limited budget. Contrary to popular belief, your marketing budget has nothing to do with your success. With careful planning, market research, and creativity, bootstrap digital marketing techniques can help […]
Creating a mobile-friendly website is not just about shrinking down its size to accommodate the smaller screen. It should also be responsive, fast-loading, and easy-to-navigate. The mobile device is a key part of modern life, with around 67% of the world population relying on this communication gadget. Hence, it is not surprising that it now […]
A new and improved Local Digital Marketing Strategy that’s sure to help your business get the attention it needs from local customers. Last year’s COVID-19 pandemic has forced businesses and consumers to shift online, which means that local companies need to invest more in their digital marketing effort lest they become obsolete amidst this new […]
To prepare your website in line with the 2021 Google algorithm updates, ensure that it offers excellent user page experience and quick loading capabilities. Over the years, Google has been adjusting its search engine algorithm to best serve users rather than companies who implement dubious practices to gain traffic. In the past, stuffing content with […]
The COVID-19 pandemic has created 2021 digital marketing trends never seen before, prompting some sectors that were initially resistant to go online to adapt to the new norm. The COVID-19 pandemic has caused the worst economic downturn since the Great Depression, forcing thousands of small- and medium enterprises (SMEs) to close their doors and prompting […]
The COVID-19 pandemic has created 2021 digital marketing trends never seen before, prompting some sectors that were initially resistant to go online to adapt to the new norm. The Internet has paved the way for a more interactive, consumer-driven media platform that gave birth to a new marketing approach. Because people now have the tools […]
