Just because you’re a small business doesn’t mean you shouldn’t be taking advantage of digital marketing. In fact, social media and other types of digital marketing have not only leveled the playing field, but they’ve also helped smaller businesses grow faster than their larger rivals. The digital marketing world has no dearth of opportunities for […]
Writing a new blog post for your business website is just the beginning. To get the most out of your awesome piece of content, here are a few extra steps you need to take, ensuring your article reaches the widest audience possible. Even the greatest blog post can go unnoticed if you solely rely on […]
Effective email retargeting campaigns can increase your e-commerce sales and customer retention rates. Here’s how you can put together your very own retargeting campaign for your online store. Historically and statistically, brands find more success in retargeting clients, especially in sales generation, than acquiring new customers. Retargeting campaigns provide better results because you deal with […]
We created a quick reference to marketing automation in which repetitive, tedious tasks such as email marketing, ad campaigns, and social media posting are streamlined and measured. Marketing automation refers to software and technologies that automate repetitive marketing activities such as social media posting, email marketing, ad campaigns, etc. Contrary to popular belief, they are […]
Read on how to create an email newsletter with high open and click-through rates, in short, those that people actually read. Email newsletters contain updates and news to make the target audience aware of your brand, product, and other relevant information. Keep in mind that they are not necessarily used to convey a “hard sell” […]
We compiled the list of dos and don’ts of marketing automation and software, which refers to a process that streamlines and automates repetitive, tedious marketing activities. Marketing automation refers to programs that automate, streamline, and measure repetitive tasks such as social media posting, email marketing, customer relationship management or CRM, and ad campaigns. To some […]
We explained the reasons why your emails go to spam and the corresponding ways to fix this problem. Email marketing is around 40 times more effective and leads to a buying process three times faster than social media, according to a study conducted by McKinsey & Company. However, churning out emails is not enough to […]
We compiled five simple tips for writing effective customer service emails that sound “human” and sympathetic rather than a bot-generated response. There is nothing more annoying than seeing a customer service email that looks like a cookie-cutter, or worse, “robotic” response. Surveys have shown that a third of companies lose their clients due to communication-related […]
Create a logo design that captures the essence of your business. Nothing is static in business–consumer sentiments change, industry landscape evolves, and innovators continuously churn out new technologies. Hence, companies need to redesign their logo to show people that they are constantly adapting to the modern world. Logo design and redesign is also important if your […]
Here is our list of top 10 SEO tools for business. While many of them come in free versions, some are only available in paid packages. In the simplest terms, search engine optimization or SEO is the process of improving the quantity and quality of website traffic, making it easy for consumers to see your […]
