Leading inbound marketing agency LOJO Marketing shared the important steps you need to take after writing a blog post, ensuring it reaches the widest audience possible. Even the greatest blog post can go unnoticed if you solely rely on search engine bots and your list of subscribers. Remember, writing amazing content is not enough to […]
Read our tips to create effective email retargeting campaigns that can increase your e-commerce sales and customer retention rates. Historically and statistically, brands find more success in retargeting clients, especially in sales generation, than acquiring new customers. Retargeting campaigns provide better results because you deal with people who already have experience with your products and […]
We created a quick reference to marketing automation in which repetitive, tedious tasks such as email marketing, ad campaigns, and social media posting are streamlined and measured. Marketing automation refers to software and technologies that automate repetitive marketing activities such as social media posting, email marketing, ad campaigns, etc. Contrary to popular belief, they are […]
Read on how to create an email newsletter with high open and click-through rates, in short, those that people actually read. Email newsletters contain updates and news to make the target audience aware of your brand, product, and other relevant information. Keep in mind that they are not necessarily used to convey a “hard sell” […]
We compiled the list of dos and don’ts of marketing automation and software, which refers to a process that streamlines and automates repetitive, tedious marketing activities. Marketing automation refers to programs that automate, streamline, and measure repetitive tasks such as social media posting, email marketing, customer relationship management or CRM, and ad campaigns. To some […]
We explained the reasons why your emails go to spam and the corresponding ways to fix this problem. Email marketing is around 40 times more effective and leads to a buying process three times faster than social media, according to a study conducted by McKinsey & Company. However, churning out emails is not enough to […]
We compiled five simple tips for writing effective customer service emails that sound “human” and sympathetic rather than a bot-generated response. There is nothing more annoying than seeing a customer service email that looks like a cookie-cutter, or worse, “robotic” response. Surveys have shown that a third of companies lose their clients due to communication-related […]
Here is our list of top 10 SEO tools for business. While many of them come in free versions, some are only available in paid packages. In the simplest terms, search engine optimization or SEO is the process of improving the quantity and quality of website traffic, making it easy for consumers to see your […]
With this Facebook Ad campaign guide, small businesses can boost their brand awareness and reach their target audience even on a small budget. What Is a Facebook Ad Campaign? Facebook is the world’s biggest social media network, with around 2.89 billion active users in the second quarter of 2021. During the same period, roughly 10 […]
Google Ads and Facebook Ads are the most popular paid advertising platforms because of their reach, powerful analytics, and impressive conversions. But which one can deliver the best ROI? While Google Ads and Facebook Ads are often pitted against each other, they are actually complementary because of their unique strengths and benefits. Additionally, they target […]
