Generating website traffic is probably the most important skill of any digital marketing professional or site owner. More traffic means more website visitors, which means more leads that can be nurtured and converted into much-welcome sales. A question we commonly get among business owners goes something like this: “After I get my website up and […]
Even as you’ve identified your target audience, you’ll soon find that they’re spread out over many different channels online. For this reason, digital marketing helps your brand connect with your market, allowing you to reach them in the proper time and in the proper manner.
Your company’s marketing materials not only aid your sales, marketing, and business development efforts, but it also contributes greatly towards your organization’s brand-building initiatives. Even in the middle of the COVID-19 pandemic, forward-thinking business owners are already preparing for what might be the new normal. Big changes are coming soon– not just in the way […]
It’s not entirely certain how long we’ll continue to be quarantined at home, but now’s a good a time as any to upgrade our digital marketing skills (with this curated list of free courses and ebooks on SEO, PPC, email marketing, content marketing, ecommerce, and so much more). Because of today’s current events, an old […]
As customers’ media habits change and markets become increasingly more competitive over time, the challenge of making the most out of pay-per-click advertising campaigns continues to be a concern among digital marketers and small business owners. Knowing which trends to watch out for when it comes to PPC certainly helps. And it is for this […]
By now, you might already know that having a blog for your business is a good thing. For starters, businesses that do have a blog generate 126% more leads than those that don’t. And by having a blog on your website, you increase your chances of ranking higher in search by a whopping 434%! Which […]
There are many aspects to consider when we talk about search engine optimization for your business website. On-page optimization is one (which includes the right type and mix of content), off-page optimization is another (which generally looks at your backlink profile). and then, of course, there’s technical SEO. A technical SEO audit is like taking […]
Marketing helps fuel a company’s growth. It goes hand-in-hand with sales and business development, and with a well-implemented plan in place, you can expect your marketing efforts to bring in a steady stream of leads to nurture into (much-needed) new business. Heck, at some point, when you were just starting out, you were likely doing […]
SEO is ever-changing. Ask any search engine professional or digital marketer worth their salt and they’ll tell you how different things were from three, five, or ten years ago. In fact, for many a search engine optimization practitioner, staying current and up-to-date with the latest developments in SEO is the name of the game on […]
For many digital marketing professionals, if we’re talking about getting the most bang-for-our-buck strategy for beefing up your local SEO presence, creating and optimizing your Google My Business listing would be it. Why is Google My Business great for business owners? Google My Business (GMB) is a free tool that helps you manage your brand’s […]
