Once again, the rules of engagement have changed. Customer engagement has been the buzz since the rise of social media integration in branding and in marketing. We cannot deny the fact that nowadays, providing a positive experience for the customer isn’t enough. You might have the best marketing team on the block with a good […]
Social media is an indispensable marketing tool in gaining traffic and in attracting attention to your website. Not only does it improve in ROI, but it also helps in building online branding and awareness. How can a bunch of likes, shares, and tweets make a difference for your company? All of these can be determined […]
Social media as a business asset is an undeniable fact. Social media provided a new avenue for marketing and advertising opportunities; however, those aren’t the only things that were made possible. It is one of the most effective ways to build a connection; it is a bridge between the industry you are in, as well […]
After utilizing various marketing techniques to build your brand, what you have established is known as your online reputation. Having a reputation online is not a walk in the park to achieve, nor is it a bed of roses to maintain. There will always be situations coming your way to threaten your reputation. Keep in […]
Everyone in the business is hearing news of social media success — success that brought their businesses to new heights as they have used different social media channels to propagate their brand. However, not all companies are enjoying the benefits of social media. We all might have an idea of how it works, but that […]
In building a continuous relationship with your customers, it’s important to develop their loyalty towards your brand. Actions speak louder than words, “humanizing” your brand is an exceptionally inexpensive and easy way to reach out to your customers. As they say, it’s the thought that counts. Your actions towards your customers are important when it […]
