In this day and age, digital marketing has become an integral part of running a business. Having a company website and paying for advertisements just aren’t enough anymore if you want to stay competitive in the internet-dependent market. The sooner a company integrates digital marketing strategies into its business, the better its chances are of attracting and retaining customers.
Adventure in Camping is a family business that started way back in 1959, as a small company named June Lake Junction Trailer Rentals. Back then, their operations were quite simple, they had around ten primitive travel trailers that they would rent out to interested clients. Marketing was much easier then, as a combination of fliers and word-of-mouth advertising was more than enough to keep the customers coming.
Fast forward to fifty years later, and a lot has changed for the business. They can now park high-quality vacation travel trailers in any of over 80 campgrounds in the Sierras. Their travel trailers have also significantly increased in quantity and quality, as customers can now pick from the largest and newest trailer fleet, which includes more than 15 unique trailer models.
Even though their business is already doing quite well, Adventure in Camping understands that in order to maintain and improve their level of success, they need to consider a digital marketing strategy.
LOJO Marketing helped Adventure in Camping increase their website traffic by using advanced content marketing strategies. With LOJO at the helm, Adventure in Camping’s website traffic has grown exponentially since May 2020, greatly increasing the business’s reach to more potential customers.
LOJO understands that in order for a website to become attractive, it has to serve the needs of the user. By applying the necessary content on the website, more and more users started visiting the page. A lot of the website traffic came from content that covered park and campsite closures, providing the website’s visitors with helpful information they can use.
In addition to increased website traffic, LOJO also helped Adventure in Camping secure a steady base of users through long-form content pieces that served as handy tourist guides and brochures for those traveling in the Mammoth Lakes area.
Compared with the previous year, LOJO’s efforts have grown the site’s traffic tremendously, with the site showing improved results in organic searches while getting as much as 3,700 keywords in ranking values. That ranking included a few high-search, high-competition keywords (found in the top 10), further proving how potent LOJO’s digital marketing strategies can be.
LOJO Marketing truly believes that content is king, and they have the results to back it up. By utilizing LOJO’s digital marketing strategies centered on high-quality content, you can help your business see an uptick in website traffic and get more people aware and interested in your products and services.