Is local SEO different from regular SEO? If yes, what are the differences? How do these differences affect one’s approach to digital marketing? Will it be helpful for my business? These are the pertinent questions that bug many business owners’ minds.
Today, you’ll find out! But let’s tackle the basics first!
Search Engine Optimization
If you have done any form of digital marketing, there is a great chance that you have heard about SEO. SEO or search engine optimization is the process of increasing the traffic to your website through the use of organic search engine results. If that seems to be confusing, let us illustrate.
After work, you get in your car and decide that you don’t feel like cooking your dinner. So you whip out your phone, open a search engine like Google or Firefox, and type “Best places to eat dinner near me.” Those restaurants which appear on top of the first page of your search engine have great SEO. As such, the searcher will most probably click through these results and be directed to the websites listed first. By ensuring the website’s spot in the top results, traffic to the website is also assured.
SEO is not as simple as you think. Millions of companies and businesses want to earn the top spot in the results field. It is a highly coveted space. However, knowing how to manage SEO is a good way to secure a spot. One important aspect of SEO is the differentiation of Local and Regular SEO.
Local versus Regular SEO
Local and regular SEO do not vary in terms of its goal, which is to improve your ranking in online searches so that more people can find your business. However, there is a difference when it comes to the scale.
Regular SEO improves your ranking on a broader scale – meaning, national or global. It allows your website to appear in the top results wherever the searcher is on the globe. For instance, a business such as Nike for running shoes will surely prioritize regular SEO when it comes to digital marketing.
Local SEO, on the other hand, gives priority to the local search territory. Going back to our example above, “Best places to eat dinner near me,” it is a type of search that heavily focuses on local SEO. Brick and mortar restaurants in the area of the searcher will have to prioritize local SEO to appear in the top results.
The question is not always, “Which is better: Local or Regular SEO?”. Rather, it should be, “Which one is better for my business?”
Which one is better for you?
As mentioned, the better question to ask is which one is better for your business. Here are some pointers for determining which is best suited for you. A good rule of thumb is always to ask yourself what the vision of the business is. Does your business cater to a local community? Does your business provide online solutions to multiple locations?
Businesses with physical stores in specific locations need to prioritize local SEO. Searchers that need access or information to these specific store locations are likely to visit within the next 24 hours from the search. If you are a restaurant or a specialty shop, it is an absolute must for you to appear in the top local searches.
However, if you are a multi-branch restaurant chain or an online shop for clothing, you want to rank high in regular SEO. By doing so, more people from multiple locations can see your business. You will cover more bases than just being present in a local search.
Knowing the tools in digital marketing is crucial in making your business succeed. We, at LOJO Marketing, recognize that it can be difficult, especially for business owners, without the aptitude for navigating the online space and leveraging it for their businesses. That is why we are here to help; LOJO Marketing understands the importance of an online presence. We are capable of moving your business forward in the digital age. Let us take your business to greater heights!