Steve Ells, founder and co-CEO of Chipotle once said, “I’m always tweaking, always trying to make it better, constantly moving the levers and dials.”
Since your website will be your top source of customers once you go online, it only makes sense that you monitor its progress from time to time.
There are several tools you can use to check the metrics of your website such as SEMrush, Google Analytics, and AHREFs, so be sure to maximize your online resources to find out ways to improve your website.
Note that your adjustments and course corrections should not be limited to just your website or your overall marketing strategy. You may also want to fine-tune your business model, get tactical with your campaigns, or realign your brand according to the changing times.
“Five days a week, I read my goals before I go to sleep and when I wake up,” shares Shark Tank shark Daymond John, founder, president, and CEO of FUBU. “There are ten goals around health, family, and business with expiration dates, and I update them every six months.”