Learn how to use digital marketing effectively in the real estate business.
How to use digital marketing effectively in the real estate business is a question that many realtors have in their mind. Unfortunately, many of them have failed to utilize this media platform to their advantage.
While realtors can handle other aspects of the business more efficiently, they still have a long way to go. Many property experts agree that agents need to brush up on their knowledge and get their hands on newer tools and software programs that will help them improve their marketing performance. They should also use social media, email marketing campaigns, and mobile apps to stay ahead of the competition.
The various key players in the real estate industry, from agents, brokers, to property owners, must take measures to minimize losses and grow their sales in this fiercely competitive market.
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Some of those measures include transitioning their operations online, providing virtual property viewing services to potential buyers, and offering mobile phone-based virtual house showings to those who can’t get into a house showroom.
Other methods include social media, mobile apps, email marketing campaigns, and even live webcam shows. There is no single answer on how to use digital marketing in the real estate business. However, agents can use proven strategies to improve their performance and boost their real estate business like a pro. Here are some:
Know and Specify Your Target Buyers
Real estate brokers have to focus on the people who want to buy their houses and properties. Instead of “mindlessly” sending emails or posting billboards promoting their properties, they should be more conscious about who receives their sales pitch. Doing so will ensure that each recipient is interested in buying a property.
Some digital marketing strategies include the following:
Use the Right Digital Marketing Platforms
Real estate brokers need to think differently about how they market to their clients. For example, agents should start using Facebook Messenger marketing, Twitter, LinkedIn, and other social media platforms to engage potential buyers rather than sending emails about houses and apartments.
By using these platforms to communicate with clients, brokers can quickly identify their target audience through their demographics and online activities.
Furthermore, they can share information about the properties they are selling and build relationships with clients.
Incorporate Multimedia in Marketing
There’s no denying that multimedia marketing in real estate can give you a competitive edge. As a broker or agent, your goal is to make sure that every person you meet and every person you connect with are aware of your company. When you introduce yourself to a potential homebuyer with your website link, you show that you are reputable and trustworthy.
Also, real estate companies have to take advantage of audio content, which allows them to connect more profoundly with their target audience.
In addition, audio content provides consumers with a chance to hear voice overs from professional real estate agents and homebuyers.
Likewise, potential leads can listen to the messages, note how they sound, and then respond to the agents with their questions. Digital audio advertising is often found on real estate websites, but it can also be placed on other sites that are related to the real estate industry.
Another way to market your property listing is to conduct virtual tours, which appeal to homebuyers who are not yet comfortable with face-to-face tours due to the risk of coronavirus infection.
Virtual tours can also help you reach out to homebuyers outside your state and those who want to have a glimpse of your property before they undertake a long journey.
Build a Strong Social Media Presence
Every visitor who lands on the website is a potential lead, provided that the content is loaded with relevant keywords and key phrases that mention the property location, type of home design, and traits of the buyer persona (e.g., young families, yuppies, or retirees).
You can convert these leads into actual homebuyers by using creative and persuasive marketing techniques. For instance, you can highlight recreational amenities such as playgrounds, bike lanes, and green patches to appeal to young families.
Below are some other examples of online marketing strategies that real estate brokers can adopt to attract potential leads:
It is one of the best tools for professional networking. Through LinkedIn, you can communicate with other professionals from the same industry or field as you.
Social media marketing strategy
This technique involves the creation of a solid social media presence. Popular social media sites like Twitter, Facebook, LinkedIn, Google+ and Pinterest are the most common platforms today.
This is the digital marketing strategy with the widest social media reach. The best thing about this platform is that it allows you to interact with quality leads, i.e., people who are the most likely to make a purchase. However, make sure that you can add detailed information about the property to attract your target audience.
You can also use FB page to create like-minded groups and connect with fellow real estate agents from other parts of the country.
This marketing tool is a cost-effective way to reach your target audience, especially if your main goal is to drive your sales.
With email marketing, you can also strengthen your online presence by sending updates and promos such as home buying tips, different financing options, etc.
Lastly, you can optimize your content through RSS feeds, and these platforms will provide you with direct exposure. Likewise, you can use your profile, blog, and website link to create content for these social media platforms. The best part about SMM strategy is promoting your listings through multiple social media channels to generate maximum exposure.
Optimize Your Marketing Strategy to Traffic and Leads
Another strategy you need to apply to optimize the real estate business is to use digital marketing tools. These include email marketing, pay-per-click advertising, and search engine optimization. Just make sure that they are in line with your marketing budget.
You can measure the success of your digital marketing or lack thereof by using key performance indicators such as the number of monthly/weekly visitors, bounce rates, and ranking based on keywords and phrases.
This digital marketing strategy is an excellent way of increasing your visibility online. You can optimize your web pages through SEO techniques that include creating Meta tags, ALT tags, keywords research, and competitor analysis. Once you start utilizing this strategy, it gives you a good return on investment. You will be able to generate more leads and generate more revenue by promoting your business online.
Another excellent SEO strategy for a real estate business is to create a blog and then link it to your site. You can start your blog by using your domain name or using a website hosting service.
Many free blog platforms are available today, but a professional service may also offer higher quality options, such as database integration, SSL security, email notification, and RSS feed capabilities.
Track and Measure the Results
Unlike traditional marketing efforts from TV, billboards, and radio, digital marketing makes it easier to measure results and adjust campaigns based on what brings the most success. For startups and small- and medium-sized companies, this is particularly vital because of their limited marketing budget.
Other Things to Keep in Mind
One of the most overlooked benefits of digital marketing for the real estate business is using technology to market your services and products. The internet has revolutionized the way we do business, as consumers are more active and wield more power over the type of content that reaches them.
To make sure that your digital marketing strategies reach the right market, At LOJO Marketing we can help you drive your sales and grow your customer base.