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Our intent is to help businesses launch their marketing to new heights.
How to Create Email Newsletters with High Open Rates
Read on how to create an email newsletter with high open and click-through rates, in short, those that people actually read. Email newsletters contain updates and news to make the target audience aware of your brand, product, and other relevant information. Keep in mind that they are not necessarily used to convey a “hard sell” […]
Dos and Don’ts of Marketing Automation and Software
We compiled the list of dos and don’ts of marketing automation and software, which refers to a process that streamlines and automates repetitive, tedious marketing activities. Marketing automation refers to programs that automate, streamline, and measure repetitive tasks such as social media posting, email marketing, customer relationship management or CRM, and ad campaigns. To some […]
Tips on Creating Appealing Instagram Feeds for Your Business
We compiled the list of tips on creating appealing Instagram feeds for your business. With around 200 million active users who visit at least one business account daily, Instagram’s broad reach makes it one of the most powerful social media platforms if your goal is to reach your target audience. But due to its popularity, […]
Why is My Email Being Marked as Spam (and how to fix this problem)?
We explained the reasons why your emails go to spam and the corresponding ways to fix this problem. Email marketing is around 40 times more effective and leads to a buying process three times faster than social media, according to a study conducted by McKinsey & Company. However, churning out emails is not enough to […]
5 Simple Tips for Writing Effective Customer Service Emails
We compiled five simple tips for writing effective customer service emails that sound “human” and sympathetic rather than a bot-generated response. There is nothing more annoying than seeing a customer service email that looks like a cookie-cutter, or worse, “robotic” response. Surveys have shown that a third of companies lose their clients due to communication-related […]
Why Buying Instagram Followers Is a Bad Idea
Buying Instagram followers does not offer any benefit. In fact, choosing this purported “quick fix” can even hurt your business. You can buy 1,000 Instagram followers for as low as $10. At a glance, you’d probably think that this is a quick route to success or a nice bargain for people who have no patience […]
Logo Design: The Ultimate Guide
Create a logo design that captures the essence of your business. Nothing is static in business–consumer sentiments change, industry landscape evolves, and innovators continuously churn out new technologies. Hence, companies need to redesign their logo to show people that they are constantly adapting to the modern world. Logo design and redesign is also important if your […]
Top 10 SEO Tools for Business Owners
Here is our list of top 10 SEO tools for business. While many of them come in free versions, some are only available in paid packages. In the simplest terms, search engine optimization or SEO is the process of improving the quantity and quality of website traffic, making it easy for consumers to see your […]
How to Use Instagram Stories for Your Business
Here, we explain how you can use Instagram Stories for your business. We also provide some tips on how to grow your IG followers in a short period of time. Instagram is one of the most popular social media networks, with over 1.074 billion active users who spend an average of 53 minutes a day […]
Facebook Ad Campaign Guide for Small Businesses
With this Facebook Ad campaign guide, small businesses can boost their brand awareness and reach their target audience even on a small budget. What Is a Facebook Ad Campaign? Facebook is the world’s biggest social media network, with around 2.89 billion active users in the second quarter of 2021. During the same period, roughly 10 […]
