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Our intent is to help businesses launch their marketing to new heights.
A massive tragedy struck California in 2018, as a destructive wildfire dubbed as Camp Fire killed no less than 80 people while burning down more than 150,000 acres of land and property. As a result, hundreds of families lost their homes, particularly in the towns of Paradise and Concow where approximately 95% of the structures […]
With the outbreak finally showing signs of slowing down, it’s a good time to get back into business for several companies and industries. To effectively reintroduce your brand to the market, it’s essential to utilize powerful branding strategies. The effects of the coronavirus pandemic are still being felt worldwide, but the outbreak is definitely starting […]
As a consumer, and especially when you aren’t familiar with a brand, you need to navigate through a process of information, research, and evaluation to decide to buy. That entire process is called a buyer’s journey; each stage has its objectives and your leads need to receive a certain type of information for each of […]
Trends constantly change, making it hard for businesses to maintain a brand image for an extended period of time. It’s even harder to maintain brand recognition when there’s a global pandemic going on and your business isn’t exactly among those in demand. While some companies prefer keeping their branding image intact until they finally achieve […]
There has been a spike in compliance lawsuits regarding web accessibility in recent years, proving that businesses can no longer ignore this concern. As it turns out, web accessibility is a significant challenge for U. S. businesses. Without proper web accessibility protocols in place, differently-abled folks would be unable to make use of the information […]
The importance of social media in marketing has grown significantly in the past couple of years. Before, social media was simply a means to connect with more people over the internet. Over the years, however, social media has evolved into a medium for businesses to gain and keep customers by familiarizing them with their brand. […]
What do I need to remember when using Instagram for Marketing? Instagram is one of the most influential platforms in social media right now. But just like any social media app, Instagram has its own culture and etiquette, so part of your initial marketing plan should be to figure out how your brand fits into […]
How do you promote your virtual event now that everyone has a virtual event going on? Webinars, online trade events, live web broadcasts, AMA’s, and other virtual events are very much the fashionable thing to do these days. So how do you now stand out to get your audience to notice your event? The COVID-19 […]
In this day and age, digital marketing has become an integral part of running a business. Having a company website and paying for advertisements just aren’t enough anymore if you want to stay competitive in the internet-dependent market. The sooner a company integrates digital marketing strategies into its business, the better its chances are of […]