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Our intent is to help businesses launch their marketing to new heights.
Without a doubt, the way we do business (and the way we’ll be living our lives) is going to change after this whole COVID-19 pandemic blows over (or at least simmers down a bit). People are already calling it “the new normal”, and as early as now, business owners and entrepreneurs are forced to innovate, […]
Your company’s marketing materials not only aid your sales, marketing, and business development efforts, but it also contributes greatly towards your organization’s brand-building initiatives. Even in the middle of the COVID-19 pandemic, forward-thinking business owners are already preparing for what might be the new normal. Big changes are coming soon– not just in the way […]
Weeks into the coronavirus crisis, marketers have learned to think long-term and keep on with their digital marketing and brand-building efforts. While experts predict that this radical shift in business (and everyday life) might actually help us get ready for big changes in our economy, marketing professionals and business owners are focusing more on the […]
One of the most important lessons we’ve learned from the Coronavirus outbreak is just how woefully unprepared we are when something out of the ordinary happens that affects our business. Along with any business continuity program that you should be ready to break out in times of a sudden, unfortunate turn of events, so too […]
It’s not entirely certain how long we’ll continue to be quarantined at home, but now’s a good a time as any to upgrade our digital marketing skills (with this curated list of free courses and ebooks on SEO, PPC, email marketing, content marketing, ecommerce, and so much more). Because of today’s current events, an old […]
We’re living in extraordinary times. The COVID-19 virus is nothing like we’ve ever seen. The closest we’ve had was the SARS outbreak in 2003, but SARS suddenly looks like child’s play compared to how COVID-19 is spreading and infecting people worldwide. Taking a cue from other countries struggling to contain the disease, our own local […]
WordPress is a great platform for building websites. Anyone can get a copy of WordPress (it’s free!) and from its humble beginnings as a blogging publishing system in 2003, WordPress now powers 35% of the internet in 2020, up two percent compared to the previous year. Today, a lot of the world’s most well-known brands […]
As customers’ media habits change and markets become increasingly more competitive over time, the challenge of making the most out of pay-per-click advertising campaigns continues to be a concern among digital marketers and small business owners. Knowing which trends to watch out for when it comes to PPC certainly helps. And it is for this […]
There are many aspects to consider when we talk about search engine optimization for your business website. On-page optimization is one (which includes the right type and mix of content), off-page optimization is another (which generally looks at your backlink profile). and then, of course, there’s technical SEO. A technical SEO audit is like taking […]