Welcome to our learning center!
Our intent is to help businesses launch their marketing to new heights.
Hosted Email Exchange refers to the service provided by online communications companies, like LOJO in partnership with AppRiver for example, which allows clients to host their email correspondence on an email box within their server. The hosting server can then manage the data for you, the client, who can then access not only your emails, […]
So, you’ve just opened a new business, or are celebrating a milestone, and now you’re wondering what to do after the ribbon-cutting ceremony is over? First of all, congratulations! Opening, maintaining and growing your business is by no means a small task, so we would like to help you maximize your local marketing efforts by […]
What’s the difference between SEO (Search Engine Optimization) and PPC (Pay-per-click)? SEO and PPC are both methods of attracting and generating traffic to your site, and even though they rely on different tactics for doing so and often yield different results, they should both be used as part of a comprehensive online marketing strategy. What […]
If you think a brand new website design has to be expensive, think again. Haven’t you heard? There are millions of ways to get a free website design. Seriously, I just did a web search for “Free Website Design” and got 185,000,000 results in about a second. Try it yourself, but beware, there is always […]
This question is best answered by simply saying, how do they not? Online reviews and customer trust are completely intertwined and dependent on one another. In today’s market, the purchasing decision starts for many consumers online. They research about their problems online, learn about your company, decide whether or not they trust you and purchase […]
What is Inbound Marketing? That seems to be a popular topic around the water cooler lately. But what is it exactly? Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Inbound Marketing is […]
Negative online reviews have become the number one factor in consumers forming a bad opinion about a product or services. Data show that nine out of 10 consumers base purchase decisions on reviews and 80% of those buyers will change their purchasing decision based on negative evaluations. This is why having positive reviews for your […]
Your company’s website is your digital face to the public. You’ve most likely have invested a sizeable amount of time, energy and money into creating the perfect web presence in a way that is visually pleasing and functional. Just like people, websites can also get infections that can be really tricky to get rid of. The […]