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Our intent is to help businesses launch their marketing to new heights.
What Should I Do Next After I’ve Written a New Blog Post (for my Website)?
Writing a new blog post for your business website is just the beginning. To get the most out of your awesome piece of content, here are a few extra steps you need to take, ensuring your article reaches the widest audience possible. Even the greatest blog post can go unnoticed if you solely rely on […]
What Is A Blog, And Why Blogging Is Important for Business?
Leading digital marketing agency LOJO Marketing explains the top reasons why blogging is important for business, especially now amidst the new norm. Some business owners think that blogging is a self-promotion platform where they can churn out content about their products and services. However, this approach rarely works nowadays when consumers want to be educated […]
How Do I Create Email Retargeting Campaigns (to Increase My E-Commerce Sales)?
Effective email retargeting campaigns can increase your e-commerce sales and customer retention rates. Here’s how you can put together your very own retargeting campaign for your online store. Historically and statistically, brands find more success in retargeting clients, especially in sales generation, than acquiring new customers. Retargeting campaigns provide better results because you deal with […]
Quick Reference to Marketing Automation
We created a quick reference to marketing automation in which repetitive, tedious tasks such as email marketing, ad campaigns, and social media posting are streamlined and measured. Marketing automation refers to software and technologies that automate repetitive marketing activities such as social media posting, email marketing, ad campaigns, etc. Contrary to popular belief, they are […]
How to Create Email Newsletters with High Open Rates
Read on how to create an email newsletter with high open and click-through rates, in short, those that people actually read. Email newsletters contain updates and news to make the target audience aware of your brand, product, and other relevant information. Keep in mind that they are not necessarily used to convey a “hard sell” […]
Dos and Don’ts of Marketing Automation and Software
We compiled the list of dos and don’ts of marketing automation and software, which refers to a process that streamlines and automates repetitive, tedious marketing activities. Marketing automation refers to programs that automate, streamline, and measure repetitive tasks such as social media posting, email marketing, customer relationship management or CRM, and ad campaigns. To some […]
Tips on Creating Appealing Instagram Feeds for Your Business
We compiled the list of tips on creating appealing Instagram feeds for your business. With around 200 million active users who visit at least one business account daily, Instagram’s broad reach makes it one of the most powerful social media platforms if your goal is to reach your target audience. But due to its popularity, […]
Why is My Email Being Marked as Spam (and how to fix this problem)?
We explained the reasons why your emails go to spam and the corresponding ways to fix this problem. Email marketing is around 40 times more effective and leads to a buying process three times faster than social media, according to a study conducted by McKinsey & Company. However, churning out emails is not enough to […]
5 Simple Tips for Writing Effective Customer Service Emails
We compiled five simple tips for writing effective customer service emails that sound “human” and sympathetic rather than a bot-generated response. There is nothing more annoying than seeing a customer service email that looks like a cookie-cutter, or worse, “robotic” response. Surveys have shown that a third of companies lose their clients due to communication-related […]
Why Buying Instagram Followers Is a Bad Idea
Buying Instagram followers does not offer any benefit. In fact, choosing this purported “quick fix” can even hurt your business. You can buy 1,000 Instagram followers for as low as $10. At a glance, you’d probably think that this is a quick route to success or a nice bargain for people who have no patience […]
