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Our intent is to help businesses launch their marketing to new heights.
Google Ads Vs. Facebook Ads: Which One to Choose?
Google Ads and Facebook Ads are the most popular paid advertising platforms because of their reach, powerful analytics, and impressive conversions. But which one can deliver the best ROI? While Google Ads and Facebook Ads are often pitted against each other, they are actually complementary because of their unique strengths and benefits. Additionally, they target […]
Quick Guide to Social Media Marketing for Small Businesses
Here is the list of the most powerful social media marketing platforms for small businesses, their benefits, and their “core” purpose. Social media marketing provides unique advantages to local and small businesses: The platform is a great way to engage with their target customers, including location audiences. However, there is a fine line between self-promotion […]
Top 10 LinkedIn Marketing Hacks to Grow Your Business
Here is the top 10 list of LinkedIn marketing hacks that can help you connect with potential business partners and clients and ultimately grow your company. LinkedIn is an excellent social media platform to build credibility, engage with your audience, and create a meaningful network. These are the other benefits of using this unique marketing […]
Common Facebook Myths that Can Hurt Your Brand
We debunk some of the most common Facebook myths that can hurt your brand and cause you to spend more than necessary for your paid ads. Facebook Ads provide some unique advantages not found in other paid ads platforms. For instance, the setting allows brands to micro-target an audience and re-market to users who have […]
Instagram Vs. TikTok: Algorithm, Content Delivery, and Features
We explain the difference between Instagram and TikTok in terms of their algorithm, content delivery, and features. TikTok has more than 689 million active users (January 2021 report), a number projected to reach around 2 billion by the end of the year. And with this sudden rise to fame, which the COVID-19 pandemic is partly […]
Complete Guide to LinkedIn Ad Campaign
This is a complete guide to LinkedIn ad campaigns and the different types of ad placements and formats you have to keep in mind. LinkedIn is a social media platform that is more associated with recruitment and professional networking. However, many businesses are not aware that this can also serve as a marketing and advertising […]
How To Make Your LinkedIn Profile Stand Out
Whether you’re a professional employee or a business entity, you can follow these simple hacks to make your LinkedIn profile stand out from the crowd. Whether you’re an entrepreneur, a consultant, an artisan, or a professional employee, LinkedIn is an invaluable social media tool that can help you build connections, stay in touch with colleagues, […]
2021 Instagram Updates: What Businesses and Marketers Should Know
Here is our list of 2021 Instagram updates that businesses and marketers should know. Instagram was first launched in 2010 as a photo-sharing social media app. Initially, the primary focus was photography, specifically those taken on mobile devices. Two years later, Facebook acquired the company for $1 billion in cash and stock. Over the years, […]
The Benefits of Email Marketing for Small Businesses
Email marketing offers unique benefits to small businesses because despite being a “cheap” marketing tool, it has a higher ROI than PPC and social media. Recent statistics show that there are around four billion global email users–or half of the world’s population. For this reason, any business that wants to succeed amidst this cutthroat competition […]
How to Redesign Your Website Without Losing Traffic
Here we explain how to redesign your website without losing traffic and your SEO efforts, especially your backlinks and other valuable assets. As your business evolves, you need to redesign your website to make it more in line with your brand and the new customer sentiment and the market landscape. However, this project comes with […]
