Welcome to our learning center!
Our intent is to help businesses launch their marketing to new heights.
The current coronavirus pandemic has severely affected the world, with thousands of businesses across all sectors still feeling the repercussions as the year draws to an end. Many of these businesses were forced to shut down completely, some had to temporarily suspend operations until things normalize, and a select few managed to adjust and thrive […]
Logo design is an integral part of building a business brand. Your logo acts as the physical representation of your brand, and it’s important to make sure that your logo captures your business identity to allow you to stand out and make your mark on the world. LOJO Marketing prides itself on creating logos that […]
How often should you be blogging for your business? Blogging is ideal for generating traffic, brand awareness, and SEO positioning. While your business needs to start blogging and do it in the right way, remember that you should be coming up with helpful, high-quality, and market-relevant blog posts as often as you comfortably can. If […]
More and more local businesses are learning about using hyperlocal content to compete with the digital market. How do you create effective content, and how can you use it for hyperlocal marketing? When you create content for marketing purposes, you create it with a specific purpose and target market. Writing effective hyperlocal content means you […]
When it comes to business, time is of the essence. Taking action trumps taking time to make things perfect. Take the opportunity instead to jumpstart your business and get a leg up on your competition. If you have an awesome business idea, make it happen, and make it happen now. Businesses are finally opening up […]
There are many types of content marketing that you can employ when it comes to building your brand or promoting your business. Content marketing is one of the best techniques in connecting with your target market, and understanding the different forms of this strategy will only maximize a brand’s chances of success. Content marketing is […]
Is there a big difference between local SEO vs. regular SEO? It’s probably more accurate to say that local SEO is a more specialized aspect of search engine optimization: one you should take advantage of as a small business, in parallel with your regular SEO efforts. Is local SEO that much different from regular SEO? […]
Your e-commerce marketing strategy is what sets you apart from all the other online brands out there jockeying for position within your space. It’s great to know the basics of marketing, but you’ll also need to bring up your digital marketing game to get a leg up on your competition. There’s a very good reason […]
How is social media part of my business branding? If branding is all about winning the hearts and minds of your target audience, then one of the best ways to go about it is through social media. The question of whether or not social media branding is important for your business is not groundbreaking anymore. […]