What Does a Branding Package Include?

Have you ever instantly recognized a product just by its logo or packaging? How often have you chosen an item because the branding resonated with you? Conversely, have you avoided trying something new because the design seemed confusing or uninviting?

A well-curated corporate branding package ensures your brand is consistently represented across all materials, from business cards, letterheads, and envelopes to your website, email campaigns, and social media profiles. By aligning these elements, it builds a cohesive and strong image that resonates with your audience.

A Quick Review of Branding

What’s the first impression your business makes on a potential customer? Have you considered what they associate with your business or how they’ll remember you when they need your products or services in the future?

The answers to these questions tie directly to what’s known as business branding.

Branding was once defined as a name, slogan, sign, symbol, or design—or a combination of these elements—that identifies a company’s products or services.

Today, branding has evolved into something much more impactful. Think of a brand as your company’s reputation, the way people recognize your business, and the associations they make with it.

Even the smallest businesses in niche markets can use business branding packages to stand out and succeed.

Key Objectives of Strong Branding

A successful brand should:

• Deliver their message clearly and effectively.

• Establish credibility with their audience.

• Emotionally connect with target prospects.

• Inspire action, motivating buyers to purchase their products or services.

• Build customer loyalty and repeat engagement.

While branding may seem more complex today, it is also more critical than ever in marketing. Many mistakenly think branding is limited to a logo—but as this article highlights, a brand is a comprehensive representation of your business.

Once you establish a strong brand with the help of a digital marketing agency and a tailored corporate branding package, you’ll see significant improvements in company name recognition and your business reputation.

The True Purpose (and Power) of Branding

Remember, branding is not just about standing out from the competition. It’s about positioning your business as the go-to solution for your audience’s needs and ensuring they return for more.

At LOJO Marketing, we believe every client should have a basic corporate branding package as a foundation for their business. This typically includes essentials like your logo, business cards, letterhead, and a branding standards document to ensure consistency across all materials.

Have you ever handed out a blank business card—or worse, none at all? How will potential clients remember who you are or recognize your brand later? Adding a personalized logo to your business cards not only makes your business memorable but also enhances your credibility with clients, customers, and prospects.

Why Consistency Matters

Every interaction the public has with your brand is an opportunity to make an impression. So when handing out business cards, sending thank-you notes, distributing flyers, or driving traffic to your website, you want every piece to reflect the same consistent logo and branding style. 

When your brand materials are consistent, customers immediately recognize your products or services, and they’ll trust your brand more.

In short, corporate branding ensures a cohesive and unified look that sets your business apart and keeps customers returning.

However, consistency isn’t just for customers—it benefits your team, too! Employees often feel greater pride and dedication when they’re part of a brand that’s cohesive and professional. This pride can increase productivity and foster stronger team alignment.

So... What Is Included in a Corporate Branding Package?

A corporate branding package includes essential tools designed to leave a lasting impression and set your brand apart in your industry. Its primary goal is to differentiate your business from competitors while reinforcing your unique identity.

While a logo, business cards, and letterhead form the foundation, there’s much more available to enhance your brand presence. Key assets include:

• Logo Design

• Branding Standards Document

• Business Cards

• Letterhead

• Envelopes

• Folder Design

• Brochures (8.5×11 or 11×17, folded)

• One-Sheet Flyers

• Custom Email Templates

• Custom Landing Pages

• …and more!

Below, we have included an image to help you remember these branding essentials.

How is Corporate Branding Different From Regular Branding?

Corporate branding goes beyond simply creating a company name or designing a single logo. It involves promoting your brand name and logo as a cohesive unit rather than focusing solely on individual products or services. This approach integrates multiple assets to build a comprehensive brand identity for your company.

A corporate branding package encompasses all facets of your business, considering not just your products or services but also your company’s overall mission, values, and personality.

What About Regular Branding?

On the other hand, regular branding emphasizes making your business or product stand out in the marketplace. While effective, it doesn’t necessarily address your company’s entire identity or the broader picture of how your brand is perceived across all touchpoints.

Key Differences at a Glance

• Corporate Branding: Focuses on the company as a whole, integrating its mission, values, and identity across all platforms.

• Regular Branding: Concentrates on individual elements, such as products or services, to differentiate them in the market.

By choosing corporate branding, businesses can build a unified and professional presence, making a stronger, more lasting impression on customers and stakeholders.

Ready to elevate your brand and make a lasting impression? Let’s create a powerful brand presence together! Contact us today to discuss your branding needs and get started on your journey to success!

Why Does Your Business Need a Corporate Branding Package?

You want to create a consistent message across all of your company’s representations. Whether it’s your website, social media postings, or logo design, a corporate branding package allows you to communicate a unified message with every interaction your business has.

Over time, your business will become synonymous with the meaning and story behind your brand. This connection can make people in your community more inclined to choose your business.

(Think about how you prefer doing business with a company you can connect with—or at least know something about—over one without a recognizable background or branding.)

Adding Value to Your Business

People are often willing to pay more for a branded product compared to an unbranded one. While there are several marketing reasons for this, the primary reason is trust.

When customers are choosing between your product or service and a competitor’s, your brand can be the deciding factor.

By applying the values and attributes of your business’s brand strategy, your business can grow in ways that wouldn’t be possible without brand recognition.

Standing Out Among Competitors

Investing time in branding gives your business a far greater chance of being recognized among competitors.

What’s even more significant is that a branding package—when consistently applied—has the power to transform your company’s reputation in the greater business community.

Is It Time to Rebrand Your Business?

Whether you’ve been using the same brand since starting your business or are in the process of building one, your brand should never become stagnant. As your business evolves and grows, your brand should evolve alongside it.

Rebranding doesn’t mean starting over—it’s about improvement.

If the thought of rebranding feels intimidating due to the risks or effort involved, let’s clarify what rebranding is and isn’t.

The fundamentals of a branding package should always include:

• Communicating what’s special about your business and telling your story.

• Resonating with customers and the broader community in a positive way.

• Making your business recognizable and helping you stand out from the competition.

If your brand is about telling the story of what makes your business unique, shouldn’t that story evolve as you grow and improve? This is where rebranding comes into play—for businesses of all sizes.

Questions to Assess if It's Time to Rebrand

Ask yourself the following questions to evaluate whether rebranding is the right move for your business:

1. How much brand equity do I have?

• Do customers and potential customers value your brand, and does this translate into increased sales or loyalty?

2. Does my brand promote market differentiation?

• Is your brand clearly distinguishable from others in your market?

3. Is my brand relevant and engaging?

• If your brand doesn’t resonate with your audience, even the best products or services won’t help you compete with more relatable brands.

4. Do my customers feel emotionally connected to my brand?

• Research shows that consumers are more likely to support companies that share their values or evoke an emotional connection—even for small purchases.

And that’s exactly what rebranding is all about: identifying and improving the elements of your brand messaging to ensure your branding stays aligned with your product, your company’s story, and the core values and commitments shared by you and your employees.

Business Branding Packages From LOJO Marketing

Branding or rebranding your business is no small task—especially if you’re not a branding expert, marketing guru, and an accomplished graphic designer all rolled into one. That’s where LOJO Marketing comes in to help.

Our friendly and experienced team is here to answer all your questions and provide a comprehensive corporate branding package designed to make a lasting impression on your customers.

What Does LOJO’s Branding Package Include?

Logo Design

Your logo is the face of your business—a symbol that customers instantly associate with your brand. LOJO’s 7-step design process ensures your logo is everything you want it to be. We won’t stop refining it until it perfectly represents your business and vision.

Corporate Branding

Corporate branding includes essential materials like business cards, stationery, envelopes, and custom email templates. These items form the backbone of your customer interactions, and consistent branding across all these touchpoints is crucial for recognition and trust.

Graphics

Eye-catching visuals take your brand to the next level. Whether it’s custom iconography for your website or graphics for banners and brochures, LOJO offers solutions tailored to your budget, including access to a library of stock images.

Social Media Presence

A strong social media presence is non-negotiable in today’s digital world. With people constantly scrolling through handheld devices, your brand needs to be current and consistent across all platforms. LOJO helps ensure your accounts are up-to-date with content that engages and resonates with your audience.

Branded Print Materials

Print media remains a powerful branding tool. Business cards, brochures, catalogs, stickers, and clever packaging provide a tangible connection to your brand. There’s a special value in handing a potential client a well-designed business card or branded merchandise like mugs and pens that keep your brand top-of-mind.

Promotional Materials

Swag items like stress balls, grocery bags, and pens extend your brand into customers’ daily lives, creating a subtle yet memorable presence in homes, offices, and beyond.

Consider a Complete Branding Package

While each of these services is valuable on its own, combining them makes your brand cohesive, recognizable, and professional. A corporate branding package unifies your business’s image across all platforms and materials, creating a lasting impression on your audience.

A Final Word on Corporate Branding

Today’s corporate branding packages extend beyond logos and letterheads. They include everything from print materials to social media presence and website design, offering businesses a polished, professional image.

If you’re ready to refine your brand strategy, we offer a FREE, no-obligation consultation. Let us help your business stand out and make an impression! Call us today at (916) 303-4080 to learn more, or book an appointment by clicking on the image below.