In this age of social media, Twitter is almost a necessity if you wish to keep up with what’s new and trending. However, if you’re a business owner, you can utilize the platform for much more by employing an effective Twitter marketing strategy.
Twitter is one of the most influential social platforms among online users right now, and it only makes sense for businesses to use its wide market to engage more followers and gain potential customers.
There are more than three hundred million active users on Twitter on a monthly basis, making it one of, if not the most powerful content-sharing tool in the digital world.
However, simply sharing your content on Twitter doesn’t guarantee that you’ll be able to increase your brand awareness easily.
If you want to boost conversions, you need to make sure that your marketing efforts are on point so you don’t waste the opportunity to engage people on Twitter.
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Why Should You Market Your Brand on Twitter?
Twitter is an excellent marketing tool for several reasons. First, as mentioned before, the social media platform significantly expands your reach by allowing you to connect with over three hundred million people. (Twitter has 330 million monthly active users.)
Using Twitter, you can converse with different audiences, share content and updates about your brand, and directly address your target market if necessary.
Twitter is also 100% free to use, meaning all you need to invest is time and effort in creating worthwhile content.
Twitter can also be used as a search engine tool. You can search for your competitors on Twitter and review their marketing content to understand how they’re doing.
It’s an easy way to stay competitive by scouting their effective marketing tactics (so you can emulate and improve on them) and identifying what errors they might be making as well (so that you can avoid making the same mistakes).
Since Twitter provides you with a direct line of communication to your audience, you’re able to provide faster customer service and support if needed.
Twitter already gives you the platform to succeed in engaging your customers, you just need to develop an effective marketing strategy to maximize the opportunity.
What is a Twitter Marketing Strategy (and How do I Make One)?
Creating a Twitter marketing strategy means determining a plan of action to effectively create, publish, and distribute content for your identified buyer personas, general audience, and other followers through the social media tool.
Your goal should be to attract new customers by gaining more leads and followers, boost conversion rates, and improve brand recognition. If you are able to deliver on these goals, you will surely increase your business sales as well.
The following steps should help you begin your Twitter marketing campaign on the right foot:
Customize and Brand your Twitter Profile
There are thousands of businesses marketing their brand on Twitter, so you need to make sure you customize your profile in a way that it stands out.
You want people to automatically identify your brand once they see your Twitter profile. Combining recognizable colors and designs with a memorable and unique logo is a good start to launching your brand on the platform.
When creating your Twitter handle (which is basically your username), always include your business’s name so that your followers can easily search you on the platform.
Choose a profile picture that can properly represent your business as you interact and post on Twitter. It can be a photo of your logo, your business name’s initials, or even a picture of your CEO or brand endorser.
Finally, make sure that your Twitter bio is detailed enough to give your followers an easy understanding of who you are as a company. Include your vision and mission statements, a short but clear description about what your business does, and ideally something witty and humorous to spark interest from online users.
Create Twitter Lists
Creating a Twitter List allows you to follow specific accounts. You can segment your list into different groups for easier navigation on the platform.
For instance, you can make a list for business competitors, a separate one for business inspirations, and another for your target audience. A Twitter list makes it easy to review content and interactions by organizing the pages based on your preference.
Host Twitter Chats
A Twitter chat is an effective means to engage your followers and create a sense of community with them. You can discuss any topic, ask your followers for feedback or possible suggestions on a future project or product.
Aside from creating a more personal experience between you and your audience, Twitter chat is also great at promoting interaction and engagement on your profile, which leads to more people talking about you and recognizing your brand.
Advertise on Twitter
If you want your tweets to be easily discovered by thousands of users, you can consider advertising on Twitter.
There are two main ways to advertise on Twitter, which are through promoted tweets or Twitter Ads.
Promoted tweets will show your tweets in Twitter streams or Twitter search results of specific users at a monthly fee. Businesses who choose this option are usually looking to get more people to visit a specific webpage.
On the other hand, Twitter Ads is best if you’re using different types of tweets to achieve a specific business goal. If you’re looking to grow your follower count and build brand awareness, Twitter Ads can help you by promoting your tweets across different content.
However, the range you choose for the promotions will affect how much you’ll need to pay for advertising this way.
Increase Your Website Traffic
Twitter can help increase your website traffic by directing more people to your site’s URL.
You can simply add links to your website and blog pages in your tweets and people are more likely to click on them than not. You can also add your URL beneath your bio on your profile for added visibility, or retweet any content that already shows direct links to your website that other pages or people might have shared.
Make Use of Twitter Moments
Twitter Moments are collections of tweets about a particular event or topic. It basically serves as a compilation of your top tweets regarding a topic of your choice.
Make sure to utilize Twitter Moments by banking on relevant topics and showing how much of an expert you are in that said topic to increase views on your profile.
This way, it can help you market your brand by entering discussions about topics or events that matter to your business, providing your audience with a clearer picture of who you are as a brand.
Getting your Twitter profile verified means that the platform recognizes your authenticity.
While Twitter says that they usually verify an account only if you’re in “music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas,” you can still apply for verification to make your business look more legitimate and trustworthy.
Build On Your Numbers of Followers
The more followers you have on Twitter, the more people will be interacting with your content and talking about your brand. You need to keep increasing your follower count to improve brand awareness and maximize your reach on the social media platform.
If you want to gain more followers, you need to keep creating engaging content. Giveaways, contests, and surveys are excellent ways to engage your followers through content, but make sure your content is shareable so that they can market your posts as well. Practice retweet your followers’ content so that they’re more likely to do the same for you.
A Final Word on Making a Twitter Marketing Strategy
Twitter is an incredibly powerful and influential marketing platform that is free for any business to use and take advantage of.
If you properly utilize your tools, Twitter can help you significantly increase brand awareness by allowing you to engage your audience in a more personal manner.
Social media plays a huge part in influencing customer behavior, and Twitter is one of its most effective platforms. If you own a business, you need to get on Twitter right away and utilize the marketing strategy discussed above so you can elevate your online presence and help your business grow further.