Web performance or web optimization are fancy terms that refer to web speed. Optimizing the download speed of web elements such as pages, images, or other files can have a huge impact for users. On the other hand, not considering the speed at which elements are displayed on the user’s web browser will definitely hurt your site.
Users expect convenience, functionality, and speed. As you provide a more optimized website for them, you will find increased customer loyalty, higher search rankings, and increased user satisfaction.
Everyone is guilty of attempting to load a website and then promptly clicking the back arrow due to slow loading time. Maybe your user genuinely is too busy to wait for your site to fully load, or maybe just impatient. Regardless, the effect is the same. Long load time on desktop or mobile will drastically increase your bounce rate. Bounce rate is the percentage of visitors that visit your website and immediately leave rather than continuing to browse other pages within your site.
In April 2010, Google announced that load time will be another factor in determining search engine rankings. Of course, there are many other factors as well that all contribute to those coveted, high ranking spots, but now improving your page load time is an effective way to climb up the list. Google is rewarding web performance that helps their visitors find what they are searching for faster. For webmasters who desire more traffic from Google, web performance optimization will help get you where you want to be.
Users are satisfied when their expectations are met or even exceeded. So what exactly are users expectations when it comes to web performance? Previously, it was standard to expect about 10 seconds max load time. Even a 7 second load time was considered acceptable. However, considering the rapid optimization of technology and network speeds now available, it is estimated that a website should be completely loaded within no more than 2 seconds.
Do not forget to consider your mobile users’ expectations as well. While mobile users are generally more forgiving of load time because they realize that their devices have slower internet speeds, even their satisfaction is becoming more difficult to meet bestest workers comp lawyer. Their connection speeds are improving and therefore, so should your mobile optimization. Web designers should create a simplified mobile version of your webpage with fewer images to avoid overloading servers.
How do I optimize my website?
- Minimize HTTP requests — Every time someone enters your website, the corresponding files are all sent to that person’s browser. An overwhelming amount of files, causes a lot of HTTP requests to be sent, and slows down your load time. Be aware of that and eliminate anything that is unnecessary.
- Optimize Photos and Images — Consider both size and format when including photos and images in your site. An oversized visual takes a lot longer to load, so crop your images to the correct size, rather than using coding to resize an image. As for file format, make sure that your photos and images are .jpg, .png, or even .gif for small graphics. However, you should avoid using .bmp and .tiff formats because they take longer for browsers to load.
- Enable Compression — If you have a large web page, chances are it is bigger than 100kb and you are experiencing a slower load time. Compression allows for large web pages to “zip” files together and reduce your HTTP requests and response time.
- Give your local Rocklin Marketing Team a call. Marketing is LOJO’s specialty. Give us a call to find out how we can help you optimize your website and improve your rankings!
Written by Nicole Richards