Your website is like home base for your brand. Think your website as the ultimate collection of content that can help people get a feel for who you are and what is unique about your business.
Choosing the right domain name has an impact not just on your brand-building efforts, but on your SEO as well (so pick out a good one!).
Also: the idea of putting a website together might have been quite intimidating (especially to someone who has no web design experience), but websites today can be built with very user-friendly interfaces (such as on WordPress), allowing you to make quick edits and adjustments even on your own.
(No worries–LOJO can help you design the perfect website that will represent your brand!)
Here are some key elements that your website should definitely entail:
- “About Us” section
- Professional photo content
- Contact information
- Recent updates or news
- Standard info (address, hours of operation, etc.)
- Social media links
Make sure that when organizing your website, you create a natural flow from page to page. Have someone uninvolved in your business try it out and give you feedback before going live with your site.
Read: “I Need to Come Up with a Website Real Quick– What Should My Site Have?”