LOJO is excited and proud to announce the latest web design launch for our client, Sierra Energy Express! Sierra Energy Express stores have been providing Northern California commuters with quality gasoline, fresh and ready food options, clean restrooms, and friendly customer service since 1959. And as a company that has been in business for over 50 years, the latest web design made by LOJO finally gives Sierra Energy the website they deserve!
The updated web design we have created makes navigating through the Sierra Energy Express website a seamless experience that allows the visitor to find the information they need, while also gaining a feel of what Sierra Energy is all about. An engaging web design is one that is both aesthetically pleasing to use, and also easy to read, search, and find key information on.
The new web design for Sierra Energy Express fulfills both of those requirements with the use of engaging graphics and an enticing layout that grabs the user’s attention. Sierra Express stores pride themselves on providing clean, fast, fresh, and friendly services and food, and the website design reflects that very mentality; from the simplified options on the home page to the visibility of the promotions and special offers, Sierra Energy’s website helps illustrate the unique approach that they take to providing customers with the highest level of products and services.
LOJO’s new web design is also perfect for emphasizing the key elements that make Sierra Energy Express one of the leading providers of automotive and convenience related products in the Sierra Nevada Foothills. For example, Sierra Energy Express offers a fun Loyalty Rewards Program where members can sign up and immediately start earning points and saving money. The new web design makes it simple and easy for visitors to sign up for the program. From the home page, visitors to Sierra Energy’s website can click on a link to immediately start learning about all the perks of joining their Loyalty Club! Additionally, members of the Loyalty Program can register their cards directly from the site, as well as check how many points they have accumulated.
Sierra Energy Express also takes great pride in the quality customer service they provide, and are always looking to grow their friendly and courteous staff with appealing employment opportunities. LOJO’s new web design now makes the process of inquiring about a position and applying online quick and easy for everyone involved, which is great for Sierra Energy because it encourages visitors to apply if they are interested. This just goes to show that a successful web design is one that not only meets the best interests of the site’s visitors, but also the needs of the business behind the website as well.
Last but not least, Sierra Energy Express’s new website contains clearly visible links to their contact information and their social media pages, two vital components of a smart web design. Now that visitor’s to their site can quickly access the Facebook page, Instagram feed, and contact information of Sierra Energy, they are even more prepared to meet the needs and desires of their customers, both current and future!
Written by Cassandra Sohn