Trends constantly change, making it hard for businesses to maintain a brand image for an extended period of time. It’s even harder to maintain brand recognition when there’s a global pandemic going on and your business isn’t exactly among those in demand.
While some companies prefer keeping their branding image intact until they finally achieve their desired goals, other businesses go through rebranding for a fresh start. Rebranding can be challenging, but it has a lot of benefits if done right.
MaxRPM is an example of a business that chose to undergo rebranding to improve their presence in the market, putting their downtime during the pandemic to good use. They were originally known as Traditional Insurance, but they wanted to rebrand as MaxRPM because they wanted to go for a particular market segment – people who are into adventure sports.
LOJO Marketing helped MaxRPM rebrand so that they can better reflect what they wanted to do and who their target audience was. LOJO built them a new website with a fresh and exciting new look designed to attract new customers, with a brand new logo and brand book to boot.
One of the most significant advantages of rebranding is to set your business apart from other companies in the industry. LOJO made sure this was the case when it developed MaxRPM’s website by giving it its own look, voice, and feel. It’s important to use digital marketing strategies to give off a unique vibe for your brand because it shows potential customers that you’re in a league of your own, establishing you as experts in what you do.
It’s hard to show your customers just what your company’s capabilities are if your brand doesn’t reflect it. Choosing a marketing partner that can help you rebrand successfully is crucial in making sure that your new image can reach new clients and stand out from your competitors. If you need rebranding assistance to showcase your expertise and expand your business’s influence, contact us at LOJO Marketing and we’ll be sure to help you and your business effectively evolve into the image you have in mind.
