Social media is an indispensable marketing tool in gaining traffic and in attracting attention to your website. Not only does it improve in ROI, but it also helps in building online branding and awareness. How can a bunch of likes, shares, and tweets make a difference for your company? All of these can be determined by metrics. Metrics are data measurements that can help you track your performance and presence in the world of social media.
There are hundreds of social media metrics you can rely on, but not all of those metrics are applicable in your campaign. Facebook alone isn’t just the channel you should work on. With the upsurge of new social media networks in the picture, it will be a dilemma on which social media metric you should be focusing on.
Pay attention to these metrics. They will be the underlying factors that can help check what’s working and what’s not:
Social Media Reach. Last time, we talked about how reach is important in social media management. To reiterate, the number of fans or people who view your posts are considered your “reach”. Having a large number of followers or page “likes” aren’t the real metrics that you can use to gauge your brand’s presence. However, it is one of the crucial metrics you should watch out for. An article stated that even if you just reached about 10-15% of your fans, it’s actually good enough. It’s a surprisingly low figure, but this will encourage you to engage more which will help increase your reach. Reach is equivalent to “exposure” and your exposure can be measured by the following:
- Facebook Insights – Facebook’s own page analytics. Here you can track different reach metrics such as number of fans, page views, number of subscribers and even brand mentions.
- Tweet Reach – This is a great website that can help you measure your Twitter campaigns. They offer real-time results from hashtags, brand names or even URLs. It’s a great tool to measure the impact of your marketing efforts through Twitter.
- YouTube Insights – if you’re into video marketing as well, YouTube provides an analytic tool similar to Facebook and Google analytics. View detailed statistics on your reach — Who are these people who clicked your content (demographic profiles)? How people got to your content? And more.
Engagement and Influence. This is another important metric to consider. It tells you how many people within your audience actually paid attention to your content. It is your relationship with your audience. It can help determine the extent of your audience’s loyalty towards your brand. Engagement is the part where you convert your audience into your subscribers — from contacts to customers. This is a vital part of marketing, the make-it or break-it point.Click and find townhomes for sale in san diego. Thankfully, there are a lot of tools for engagement:
- Klout – This is one of the ultimate indicators of quality in social media engagement. It’s based more on the quality of conversation created between you and your audience. Klout determines your ranking from all of your social networks and turn them into metrics such as true reach, amplification and network impact.
- Crowdbooster – If you’re more into numerical metrics Crowdbooster is for you. Crowdbooster is a tool designed to help your Facebook and Twitter campaign. These are scores based on real numerical metrics and are set to check what needs to be improved in your campaign tactics.
- Topsy – Another wonderful tool is Topsy. Not only does it measure engagement but you can also check your social reach with it. Engagement also involves communicating with influential minds in the field, these influencers can help leverage your brand through their own set of followers.
- Radian6 – This impeccable tool from SalesForce Marketing promises that your business will truly benefit from social media. These insights will not just drive traffic to your website, it also encourages engagement from the different aspects of your company.
- Buffer – Similar to Radian6, Buffer offers multi-account consolidation among social networks such as Twitter, Facebook, and LinkedIn. It also includes detailed analytics for all posts.
- Google Analytics – Oh, we think you’re pretty surprised with this one. As backed up by the Buffer blog, Google Analytics can now track social engagements to your website. Check those channels and pay attention to them, those are the most important sites to build your brand on.
The importance of every metric varies from business to business. These tools can tremendously help improve your social media campaign with their unique functions made to bring more value to your business. These tools can also help determine your future strategies in promoting your brand. Take note that the results you may derive from these tools are taken from your own efforts.
Consumers nowadays are geared towards products or services that matter to them. You can be there when they need you by studying these metrics. Drive your insights into strategies.
