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The main differences between PPC and Organic SEO
What’s the difference between SEO (Search Engine Optimization) and PPC (Pay-per-click)?
SEO and PPC are both methods of attracting and generating traffic to your site, and even though they rely on different tactics for doing so and often yield different results, they should both be used as part of a comprehensive online marketing strategy.
What is the essential difference between the two?
In short, SEO is an organic way of attracting traffic to your site by optimizing all of your content according to the best keywords for your goal, and PPC is when your ad appears in text-based form to users after they type in a query into the search field, and then upon the user clicking on that ad, the advertiser is charged a fee each time (i.e., pay-per-click).
So while SEO is free, in order for your ad to appear when using the PPC method you must find and bid on the keywords and phrases that you believe your customers would be most likely to type into a search field on Google.
Where do SEO and PCC appear on a search results page?
A pay-per-click advertisement with Google Adwords for example, will appear at the top of the results page with the Ad icon next to it, and where your ad lands on the page depends upon factors including the keywords you are targeting for, the keywords on your landing page, as well as the keywords in your ad copy.
SEO, or organic search results, are usually positioned in the middle of the results page, between the PPC ads at the top and bottom of the page. How you rank in SEO searches also depends on several factors, including how well your site pages are optimized for relevant keywords, title and relevance of your content in relation to the search query, and the quality of your outgoing and incoming links.
How do PPC and SEO compare when it comes to generating traffic?
SEO: typically brings in a more continuous flow of traffic when you are able to rank for the keywords you want, as appearing in the top 5 of a results page over a long period of time is likely to create more traffic than if you were to pay for a keyword.
PPC: better at generating traffic for a specific product or purpose which is usually a smaller audience than people performing generic searches, so while PPC will improve your traffic rates it will cost more overtime to see those efforts pay off.
SEO is technically free, but there is an investment to be made
While SEO doesn’t cost a fee to practice, successful implementation of search engine optimization techniques requires dedication, patience, and often the hiring of an online marketer or SEO expert who knows exactly how to optimize your site to get you the best chance of ranking on the first page.
SEO v PPC in terms of cost: one is indirect, the other is direct
Conversion rates: how do PPC and SEO compare?
Who is more likely to be converted into a sale or signing up for an email list, the person who clicks on the PPC or someone who found your page through an organic search?
PPC: a highly targeted ad is more likely to bring in someone to your site who is closer to the conversion process than someone performing a generic keyword search who clicks on the third or fourth option down the page.
SEO: While SEO traffic is in general superior to PPC traffic, someone brought to your site from an SEO search is statistically less likely to be converted; however, this by no means suggests that SEO doesn’t generate conversions.
There are positives to both methods of online advertising and PPC and SEO are definitely not mutually exclusive. As a general rule, it’s best to start with PPC and always work on SEO, as the results of a targeted PPC campaign tend to be faster, and SEO efforts are long-term results.
Written by Cassandra Sohn
The main differences between PPC and Organic SEO
What’s the difference between SEO (Search Engine Optimization) and PPC (Pay-per-click)?
SEO and PPC are both methods of attracting and generating traffic to your site, and even though they rely on different tactics for doing so and often yield different results, they should both be used as part of a comprehensive online marketing strategy.
What is the essential difference between the two?
In short, SEO is an organic way of attracting traffic to your site by optimizing all of your content according to the best keywords for your goal, and PPC is when your ad appears in text-based form to users after they type in a query into the search field, and then upon the user clicking on that ad, the advertiser is charged a fee each time (i.e., pay-per-click).
So while SEO is free, in order for your ad to appear when using the PPC method you must find and bid on the keywords and phrases that you believe your customers would be most likely to type into a search field on Google.
Where do SEO and PCC appear on a search results page?
A pay-per-click advertisement with Google Adwords for example, will appear at the top of the results page with the Ad icon next to it, and where your ad lands on the page depends upon factors including the keywords you are targeting for, the keywords on your landing page, as well as the keywords in your ad copy.
SEO, or organic search results, are usually positioned in the middle of the results page, between the PPC ads at the top and bottom of the page. How you rank in SEO searches also depends on several factors, including how well your site pages are optimized for relevant keywords, title and relevance of your content in relation to the search query, and the quality of your outgoing and incoming links.
How do PPC and SEO compare when it comes to generating traffic?
SEO: typically brings in a more continuous flow of traffic when you are able to rank for the keywords you want, as appearing in the top 5 of a results page over a long period of time is likely to create more traffic than if you were to pay for a keyword.
PPC: better at generating traffic for a specific product or purpose which is usually a smaller audience than people performing generic searches, so while PPC will improve your traffic rates it will cost more overtime to see those efforts pay off.
SEO is technically free, but there is an investment to be made
While SEO doesn’t cost a fee to practice, successful implementation of search engine optimization techniques requires dedication, patience, and often the hiring of an online marketer or SEO expert who knows exactly how to optimize your site to get you the best chance of ranking on the first page.
SEO v PPC in terms of cost: one is indirect, the other is direct
Conversion rates: how do PPC and SEO compare?
Who is more likely to be converted into a sale or signing up for an email list, the person who clicks on the PPC or someone who found your page through an organic search?
PPC: a highly targeted ad is more likely to bring in someone to your site who is closer to the conversion process than someone performing a generic keyword search who clicks on the third or fourth option down the page.
SEO: While SEO traffic is in general superior to PPC traffic, someone brought to your site from an SEO search is statistically less likely to be converted; however, this by no means suggests that SEO doesn’t generate conversions.
There are positives to both methods of online advertising and PPC and SEO are definitely not mutually exclusive. As a general rule, it’s best to start with PPC and always work on SEO, as the results of a targeted PPC campaign tend to be faster, and SEO efforts are long-term results.
Written by Cassandra Sohn
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Matthew Rogers, President
iProspect Check
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
Matthew Rogers, President
iProspect Check
The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."
Jon Crosby, Founder
Dazil
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