Learn about the importance of digital marketing strategies and how you can succeed with simple changes.
With the interactive nature of the new media, your digital marketing strategies will only work if they are customer-focused instead of product- or brand-focused.
The advent of the Internet has irrevocably changed how marketing and advertising is done, giving people tools to block and filter out unwanted messages and information. Simply put, the digital platform has turned the once passive consumers into more active media users.
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Digital Marketing Strategies for Business Growth
The only way to sustain revenue growth in this fiercely competitive market is to adopt innovation and creativity, especially in your digital marketing strategies. The general rule of thumb is to target the right customers, in the right place, (i.e., right platforms) and at the right time this is key in digital marketing strategies.
The “right” time pertains to the buyer’s journey, which is the process consumers go through to become aware of their “pain point” and to consider and decide to purchase a new product or service.
Be Focused on Your Core Business
In general, being a jack of all trades, master of none will prevent businesses from honing their expertise and becoming industry leaders in their field. A few years ago, Danish toymaker Lego committed this mistake as they almost went bankrupt when they dabbled in girls’ fashion and theme parks.
In digital marketing strategies, this mistake often takes the form of “untargeted audience,” which is synonymous with casting a wide net to the general public, hoping that some of them are potential buyers.
Use Blogs to Target the Right Market
The Internet has leveled the playing field, allowing small and medium-sized businesses to compete with bigger companies with bigger marketing budget.
Today, companies use blogs to reach their market and engage with their customers in a highly personalized, intimate way.
Access to information has grown tremendously due to the sophistication of the Internet over the years.
Blogging allows readers to get to know the company, the product, and the people behind the brands.
Through blogging, a company can build its reputation and develop relationships with online users and customers.
Use Paid Ads
Paid ads help consumers to go through the end of the buyer’s journey quicker and more efficiently.
From a digital marketing perspective, ads can come in many forms; some appeal to sight, hear, taste, smell, and touch.
Some ads are for pure visual entertainment; others appeal to the consumers’ sense of hearing or trigger an experience or memory through smell and touch.
Use Email Marketing to Target a Niche Market
Email marketing has a notable advantage over some marketing tools with its highly targeted approach.
As of this writing, email marketing continues to be one of the most effective tools in the digital media. Studies suggest that a business is six times more likely to get someone to click through their site through email than other platforms such as Twitter and other social media sites.
As people continue to work in a fast-paced environment, they spend a lot of their time glued to the laptop or the computers.
Simply put, email marketing has an audience who is more receptive to the message, i.e., sales pitch.
Make Your Website Mobile Friendly
The world has entered a phenomenon called “phone-first,” meaning that people use their mobile devices like smartphones and tablets to access information, in contrast to the trend a few decades ago when the “go-to” gadgets were computers and laptops.
Further, optimizing your website for mobile phones will help your target audience to get to know more about your product or service.
Remember, a mobile-friendly website site is all about user experience. When your site adapts to the smaller screen of mobile devices, your visitors will have easier access to the information they need, creating a pleasant user experience can turn them into actual buyers.
Use Search Engine Optimization
Some companies have already started with their digital marketing campaign— some of them have employed search engine optimization (SEO), while others remain doubtful.
SEO is probably one of the best tools to employ if a company is looking at increasing foot traffic on the website to generate business leads.
Therefore, by improving the SEO capacity of the company, more people can see and visit their website by typing into the search box (Google, Bing!, and other popular search engine tools). This tool gives businesses leverage to find more clients.
Use High-Quality Photos and Videos
Your digital marketing should appeal to various senses and emotions of your target audience.
In fact, adding high-quality photos to the website and other media platforms is one way to gain the trust of online consumers. According to previous studies, shoddy graphic content is the main reason why people don’t trust a website and abandon their cart while shopping online.
Engage with Your Customers Through Social Media
Facebook, Twitter, and Instagram are arguably the most powerful social media platforms when it comes to market reach. Facebook is particularly notable with its use of “intelligent” data–i.e., demographics and online activities such as likes and searches–that allows businesses to target people who are the most likely to buy their product or service.
In addition, social media allows companies to engage with their target audience, allowing them to resolve the issues of disgruntled customers, boost brand awareness, and grow their customer base.
The idea of bringing customer service to the social media realm is access. With everyone on their phones, having access to the company via their pages makes the customers feel more important as they can get service when they need it.
Use Call to Action on Your Website and Other Platforms
“Call to action” is one of the most common terms being exchanged when digital marketing campaigns are being discussed, whether it be website or social media.
For user-generated content, encouraging clients or customers to post a photo of the company’s product hits two birds with one stone.
When customers post, it serves as a testimony to the company and the brand while also providing content for the company’s website or social media accounts.
These are more commonly used on Instagram and Facebook, when brands are being tagged by their users.
Design "Catchy" Landing Pages As Part Of Your Marketing Strategy
Your landing page is one of the most critical parts of your website, as it will dictate whether a visitor will continue learning more about what you can offer or leave and search for another option online.
Your landing page has to load fast, carry visually appealing content, need to represent your brand, reflect the company’s core values all in less than three seconds.
For every second delay on your landing page, the higher the chance that a visitor will not sign up for the product or service you’re offering.
In conclusion, the focal point of your digital marketing strategies is to provide the right content to the right target audience. Simply put, the customer is the KING.