Benefits of a custom email domain

Chances are that in the twenty first century, email is probably a primary form of communication both for your internal and external audiences. When you think about how vital email service is for the future of your business, you might pause to reflect about what exactly you want this email service to accomplish. Once you have identified clear objectives you can start to figure out simple changes that will increase the effectiveness of your internal and external email messaging.

One recommended change is to invest in a smart, custom email domain. This means that instead of just sending from a regular web browser email account, your email address will come from you own private @companyname account. The following are a few key benefits of using a hosting service that provides a custom email domain:

Professional

A custom email domain instantly boosts your company’s perceived professionalism and credibility. It is so important to master the first impressions that your audience has of your company. Once someone looks on your professional website and decides to contact you via email, if he or she finds that your contact information is attached to a freemail email address, they might be inclined to associate you as an amateur. However, if they find a custom domain they will instantly assume that they are dealing with professionals who know what they are doing.

Concise

With a freemail domain address you sometimes have to get creative to find an available email address. This sometimes causes people to have very complicated email addresses with an extensive collection of numbers or punctuation spread throughout. These addresses are difficult for your audience to remember and increase the chance of misdirected emails being sent.

With a custom domain you can keep emails very simple and concise because you are not competing for name addresses. Your custom domain also unifies your company, since all of your personnel will be uniform with their contact information.

Permanent

In the United States email domain are considered intellectual property, and are therefore legally protected. This ownership allows you to utilize those domains forever if you so choose. However, free mail accounts are not considered intellectual property and could be forced to be changed should the provider ever change. The potential for inconsistency could confuse your audiences, both internal and external.

Ad-free

With your own hosting service that provides a custom email domain you will not be subject to advertisements because you own the domain. Free mail accounts on the other hand, often include a variety of advertisements. The more prominent inconvenience is frequency of spam emails. It will be much more difficult for spammers to find you with a custom email domain.

Safer

In addition to freemail accounts getting hit with spam, they also get hit with a ton of malware emails masked by enticing headlines. If the wrong type of malware were to reach your office network, it could cause a serious security breach or do some damage to your company hard drive. Save yourself this headache by investing in your own custom domain.

How do I get a custom email address?

To get a custom email address, you will need to have a domain name, hosting, and an email service. LOJO bundles their email and hosting services together. Got a domain name in mind? We can help you secure it. After securing it, we can help you find the right hosting plan the fits your needs needs. Give us a call, or contact us, and we would be happy to help you!