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Website vs. Business Card: Which One Is The Most Important?
Twenty years ago you couldn’t be in business, and be taken seriously, without having a crisp stack of your own business cards in your wallet ready to hand out. Today, the lines are a little more blurred. Entrepreneurs whose businesses are exclusively online find themselves wondering if they need even bother having business cards anymore. Well before you print a business card or spend any of your hard earned money on advertising, you need to start marketing by building a website.
A website will act as a base for all of your advertising efforts. All business details, product information and promotions should start on your website first. Then, you can create marketing materials that can contain your domain name, which will drive customers to your website for additional information. Here are some benefits that your website can bring to your business:
Affordable Marketing: Once you have your website up and running, you regulate the marketing! You control all the content. Your website is a digital brochure for your business. You are able to control and change that brochure any time you want. You don’t have to worry about reprinting if you add or delete products. You can change all that information in real time and not have to wait for any printed products to get into your hands before passing it on to your customers.
Instant Feedback: With a website you are able to have customers or clients give you instant feedback! This is a good and bad thing sometimes, because you never know what the feedback will be. You can however set up links to help route any negative feedback directly to you so that any issues can quickly be resolved. Having email, messaging or phone links are a great way to let your customers know that they can have contact with you if there are ever any issues.
Boost Customer Base Through Promotions: Along with the affordable marketing, you are able to post promotions directly on your website. Customers can get discount links, or be aware of promotions or sales that are happening, visit maidwhiz.com website.
Broader Business Base: Websites are able to reach potential customers in a way that business cards are unable to reach. With electronic devices in most peoples hands at all times of the day, websites can be viewed by a much wider customer base than you could reach handing out business cards. If 70 percent of U.S. households use the Internet when shopping locally for products and services, imagine how many people worldwide your website can help you reach?
Business Cards are definitely NOT a thing of the past. They are still very relevant in the world of business. Business cards are an excellent companion device to help drive business to your website. Some benefits of business cards are:
They are always working for you: Business cards sit on desks, in wallets, in purses, and are easily glanced at from time to time. Having your basic information; phone number, email and website, make it easy for a potential customer to reach you or find their way to your website. Business cards can also be handed from one person to another. If one customer likes your business and wants to share your information, they can easily pass your card to a friend or colleague.
They’re affordable: It won’t break the bank to order a stack of 100 business cards to have on hand for times that you need to share your information with someone.
They are small, but mighty: You can fit a lot of information on a small business card. You can easily share a photo, your phone number, email, website and even a coupon all on one little rectangle. However, don’t over stimulate your card! Sometimes just enough basic information to get potential customers to your website is enough to turn them into returning customers.
The business cards main purpose should be to bring traffic to your website, so make sure that you have the content to back it up!
Written by Kim Ganir
Website vs. Business Card: Which One Is The Most Important?
Twenty years ago you couldn’t be in business, and be taken seriously, without having a crisp stack of your own business cards in your wallet ready to hand out. Today, the lines are a little more blurred. Entrepreneurs whose businesses are exclusively online find themselves wondering if they need even bother having business cards anymore. Well before you print a business card or spend any of your hard earned money on advertising, you need to start marketing by building a website.
A website will act as a base for all of your advertising efforts. All business details, product information and promotions should start on your website first. Then, you can create marketing materials that can contain your domain name, which will drive customers to your website for additional information. Here are some benefits that your website can bring to your business:
Affordable Marketing: Once you have your website up and running, you regulate the marketing! You control all the content. Your website is a digital brochure for your business. You are able to control and change that brochure any time you want. You don’t have to worry about reprinting if you add or delete products. You can change all that information in real time and not have to wait for any printed products to get into your hands before passing it on to your customers.
Instant Feedback: With a website you are able to have customers or clients give you instant feedback! This is a good and bad thing sometimes, because you never know what the feedback will be. You can however set up links to help route any negative feedback directly to you so that any issues can quickly be resolved. Having email, messaging or phone links are a great way to let your customers know that they can have contact with you if there are ever any issues.
Boost Customer Base Through Promotions: Along with the affordable marketing, you are able to post promotions directly on your website. Customers can get discount links, or be aware of promotions or sales that are happening, visit maidwhiz.com website.
Broader Business Base: Websites are able to reach potential customers in a way that business cards are unable to reach. With electronic devices in most peoples hands at all times of the day, websites can be viewed by a much wider customer base than you could reach handing out business cards. If 70 percent of U.S. households use the Internet when shopping locally for products and services, imagine how many people worldwide your website can help you reach?
Business Cards are definitely NOT a thing of the past. They are still very relevant in the world of business. Business cards are an excellent companion device to help drive business to your website. Some benefits of business cards are:
They are always working for you: Business cards sit on desks, in wallets, in purses, and are easily glanced at from time to time. Having your basic information; phone number, email and website, make it easy for a potential customer to reach you or find their way to your website. Business cards can also be handed from one person to another. If one customer likes your business and wants to share your information, they can easily pass your card to a friend or colleague.
They’re affordable: It won’t break the bank to order a stack of 100 business cards to have on hand for times that you need to share your information with someone.
They are small, but mighty: You can fit a lot of information on a small business card. You can easily share a photo, your phone number, email, website and even a coupon all on one little rectangle. However, don’t over stimulate your card! Sometimes just enough basic information to get potential customers to your website is enough to turn them into returning customers.
The business cards main purpose should be to bring traffic to your website, so make sure that you have the content to back it up!
Written by Kim Ganir
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Matthew Rogers, President
iProspect Check
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
Matthew Rogers, President
iProspect Check
The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."
Jon Crosby, Founder
Dazil
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