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We do our research and publish our results. Should probably call this the Growing Center.

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Effective Social Media Content For A Food Truck Business

November 14, 20202 min read

The importance of social media in marketing has grown significantly in the past couple of years. Before, social media was simply a means to connect with more people over the internet. Over the years, however, social media has evolved into a medium for businesses to gain and keep customers by familiarizing them with their brand. Effective social media content will keep your audience engaged. 


Social media is an excellent platform for improving brand recognition. A business can effectively engage their audience using social media platforms such as Facebook, Instagram, Twitter etc. In fact, social media allows brands to build a loyal customer base through consistent interaction. It also serves as a digital version of word-of-mouth marketing, as customers are more likely to share reviews whether positive or negative as long as you keep an active online presence. Ideally, you get more positive feedback because customers trust online reviews just as much as personal recommendations.

Che’s Urban Eats understands the power of social media in today’s digital landscape. Their business, which serves authentic Argentinian finger food in a roaming food truck, wanted to have a foothold in the Sacramento area. To realize this goal, they partnered with LOJO Marketing. As a result, we helped them create visual assets and established better branding for their business using social media marketing.

What We Did

Facebook is the largest social media network, with a little over 2.3 billion active users each month. Che’s Urban Eats wanted to connect with more people using the platform to increase their product recognition.

The best way to engage and connect through social media is by creating good content. In fact, LOJO Marketing excels in doing just that.

LOJO used a combination of attractive graphics and useful content to improve the online presence of Che’s Urban Eats. All while working on building brand awareness.

First, we made sure that interested customers would know all about Che’s products. From knowing where to find them, to also providing ways to effectively communicate with the business if necessary.

Furthermore, we used hyperlocal content to ensure that their intended customer base in Sacramento is prioritized.

By doing so, we increased Che’s brand visibility to better identify and connect them with their target audience.

LOJO Marketing prides itself on providing high-quality content. We specialize in social media marketing because we believe that content is the most important part of digital marketing. By utilizing our unique digital marketing strategies centered on high-quality content, we can help your business see an uptick in website traffic. Therefore, leading to a better online presence and increasing brand awareness. In conclusion, once we’ve increased your brand recognition, we can get more people aware and interested in your products and services. 

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Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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blog image

Effective Social Media Content For A Food Truck Business

November 14, 20202 min read

The importance of social media in marketing has grown significantly in the past couple of years. Before, social media was simply a means to connect with more people over the internet. Over the years, however, social media has evolved into a medium for businesses to gain and keep customers by familiarizing them with their brand. Effective social media content will keep your audience engaged. 


Social media is an excellent platform for improving brand recognition. A business can effectively engage their audience using social media platforms such as Facebook, Instagram, Twitter etc. In fact, social media allows brands to build a loyal customer base through consistent interaction. It also serves as a digital version of word-of-mouth marketing, as customers are more likely to share reviews whether positive or negative as long as you keep an active online presence. Ideally, you get more positive feedback because customers trust online reviews just as much as personal recommendations.

Che’s Urban Eats understands the power of social media in today’s digital landscape. Their business, which serves authentic Argentinian finger food in a roaming food truck, wanted to have a foothold in the Sacramento area. To realize this goal, they partnered with LOJO Marketing. As a result, we helped them create visual assets and established better branding for their business using social media marketing.

What We Did

Facebook is the largest social media network, with a little over 2.3 billion active users each month. Che’s Urban Eats wanted to connect with more people using the platform to increase their product recognition.

The best way to engage and connect through social media is by creating good content. In fact, LOJO Marketing excels in doing just that.

LOJO used a combination of attractive graphics and useful content to improve the online presence of Che’s Urban Eats. All while working on building brand awareness.

First, we made sure that interested customers would know all about Che’s products. From knowing where to find them, to also providing ways to effectively communicate with the business if necessary.

Furthermore, we used hyperlocal content to ensure that their intended customer base in Sacramento is prioritized.

By doing so, we increased Che’s brand visibility to better identify and connect them with their target audience.

LOJO Marketing prides itself on providing high-quality content. We specialize in social media marketing because we believe that content is the most important part of digital marketing. By utilizing our unique digital marketing strategies centered on high-quality content, we can help your business see an uptick in website traffic. Therefore, leading to a better online presence and increasing brand awareness. In conclusion, once we’ve increased your brand recognition, we can get more people aware and interested in your products and services. 

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

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