Learning Center
Logo design is an integral part of building a business brand. Your logo acts as the physical representation of your brand, and it’s important to make sure that your logo captures your business identity to allow you to stand out and make your mark on the world.
LOJO Marketing prides itself on creating logos that can grab the audience’s attention to make a strong first impression. By applying unique design techniques, LOJO helps businesses create a logo that can separate them from the competition while promoting the brand’s identity.
LOJO makes sure that your logo is designed strategically to gain public interest and draw more positive attention towards the business.
Sometimes a company fails to grasp how important logos are when it comes to branding. Eric Lay, CEO and co-founder of LOJO Marketing, attests to this common mistake. “In our experience, we’ve seen a lot of startups taking their logo for granted. And in these cases, they’d come to us to “fix” their logo so it works in different scenarios,” Eric explains.
“If the logo looks good in black and white, chances are it will look decent at smaller sizes, which is extremely relevant to representing your brand digitally.”
The logo isn’t just an icon to associate a business with. If you want to build a brand successfully, you need to connect with your customers by telling them a story that can touch their emotions. Logos serve as the foundation for building that narrative for your brand, and how you use key elements such as colors, shapes, and tones all help your customers to better understand your company’s vision and objectives.
A properly-designed business logo can effectively communicate a company’s vision and mission with potential customers. It should allow you to accurately convey the values of your organization while creating an imprint on their minds for better brand recognition.
“If the logo looks good in black and white, chances are it will look decent at smaller sizes, which is extremely relevant to representing your brand digitally.”
The logo isn’t just an icon to associate a business with. If you want to build a brand successfully, you need to connect with your customers by telling them a story that can touch their emotions. Logos serve as the foundation for building that narrative for your brand, and how you use key elements such as colors, shapes, and tones all help your customers to better understand your company’s vision and objectives.
A properly-designed business logo can effectively communicate a company’s vision and mission with potential customers. It should allow you to accurately convey the values of your organization while creating an imprint on their minds for better brand recognition.
Once you’ve created a logo, you want it to become the visual cue that makes customers remember your brand immediately. The faster a customer can connect your logo’s image with your business, the better it translates for your brand awareness. This is why you put your logo onto all of your branding materials, from business cards to landing pages – to create a distinct and marketable identity for your brand.
If you don’t have a company logo yet, or if you feel that your current design doesn’t quite capture your essence as a business, you can always turn to LOJO Marketing for professional assistance. We understand how crucial logo design is, and we know just how to create a logo that can represent your company’s true identity through your strongest qualities and your best features. Contact us now so that we can start to improve your branding immediately.
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
iProspect Check
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
iProspect Check
The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."
Dazil