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We do our research and publish our results. Should probably call this the Growing Center.

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Discover How Effective Email Marketing Helped Build Homes for Wildfire Survivors

December 04, 20202 min read

A massive tragedy struck California in 2018, as a destructive wildfire dubbed as Camp Fire killed no less than 80 people while burning down more than 150,000 acres of land and property. As a result, hundreds of families lost their homes, particularly in the towns of Paradise and Concow where approximately 95% of the structures were destroyed in flames.

Filmmaker Amanda Lipp, known for her documentaries and short films focusing on mental health and social impact, wanted to help the survivors of Camp Fire by making a film project to generate funding for tiny homes.

She reached out to Alyssa Nolan-Cain, a local resident of Butte County who has been leading a movement of building tiny homes for the affected communities from the wildfire. Alyssa’s family also lost their home when the Butte Lightning Complex Fire hit their community in 2008, and she knows just how difficult the experience can be.

Amanda Lipp

Amanda’s film aims to increase awareness about Alyssa’s Tiny Homes project not just to produce funding to buy the materials needed to build the houses but to also inform more people about the feasibility of using tiny homes as creative, sustainable, and relatively low-cost relief options for people in need of housing.

To ensure that significant funds can be raised for the film project, LOJO Marketing helped Amanda through an effective email marketing campaign.

By utilizing potent email marketing strategies, LOJO was able to assist Amanda in securing her goal to raise at least $15,000 to fund the project. As of August 30, the movement has received around $18,000 in funding already, coming from various donors across the globe.

Amanda LippAmanda LippAmanda Lipp


An effective
email marketing campaign consists of several factors. First, LOJO made sure that the emails sent out to potential donors were personalized. Personalized emails get better engagement results because the receiver feels your genuine interest in reaching out to him (or her).

LOJO also optimized the emails for mobile users, which is important since most people today access their emails using their mobile phones. Identifying the right timing to send the email and make sure that the email’s subject and content are short yet substantially interesting are additional factors that LOJO took into consideration for Amanda’s email campaign.

LOJO Marketing prides itself on creating high-quality content for its marketing efforts, and email campaigns are no exception. If you need assistance with an effective email marketing campaign, contact LOJO right now and we’ll be sure to provide you with outstanding services and guaranteed results.

Amanda Lipp

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Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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blog image

Discover How Effective Email Marketing Helped Build Homes for Wildfire Survivors

December 04, 20202 min read

A massive tragedy struck California in 2018, as a destructive wildfire dubbed as Camp Fire killed no less than 80 people while burning down more than 150,000 acres of land and property. As a result, hundreds of families lost their homes, particularly in the towns of Paradise and Concow where approximately 95% of the structures were destroyed in flames.

Filmmaker Amanda Lipp, known for her documentaries and short films focusing on mental health and social impact, wanted to help the survivors of Camp Fire by making a film project to generate funding for tiny homes.

She reached out to Alyssa Nolan-Cain, a local resident of Butte County who has been leading a movement of building tiny homes for the affected communities from the wildfire. Alyssa’s family also lost their home when the Butte Lightning Complex Fire hit their community in 2008, and she knows just how difficult the experience can be.

Amanda Lipp

Amanda’s film aims to increase awareness about Alyssa’s Tiny Homes project not just to produce funding to buy the materials needed to build the houses but to also inform more people about the feasibility of using tiny homes as creative, sustainable, and relatively low-cost relief options for people in need of housing.

To ensure that significant funds can be raised for the film project, LOJO Marketing helped Amanda through an effective email marketing campaign.

By utilizing potent email marketing strategies, LOJO was able to assist Amanda in securing her goal to raise at least $15,000 to fund the project. As of August 30, the movement has received around $18,000 in funding already, coming from various donors across the globe.

Amanda LippAmanda LippAmanda Lipp


An effective
email marketing campaign consists of several factors. First, LOJO made sure that the emails sent out to potential donors were personalized. Personalized emails get better engagement results because the receiver feels your genuine interest in reaching out to him (or her).

LOJO also optimized the emails for mobile users, which is important since most people today access their emails using their mobile phones. Identifying the right timing to send the email and make sure that the email’s subject and content are short yet substantially interesting are additional factors that LOJO took into consideration for Amanda’s email campaign.

LOJO Marketing prides itself on creating high-quality content for its marketing efforts, and email campaigns are no exception. If you need assistance with an effective email marketing campaign, contact LOJO right now and we’ll be sure to provide you with outstanding services and guaranteed results.

Amanda Lipp

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

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